foodloop: reducing retailers' food waste

FoodLoop: Reducing retailers food wasteWith the support of FIWARE technology

Current situation: Food Retail Industry (Germany)

550,000 tons of grocery’s wasted2 shopping carts per store per day

6% of perishables removed before expiration

Cost: 1.6bn EUR + labor + disposal costs

Reason: Freshness Policy + Inefficient Batch Management

1. Reduce food waste

2. Enable sustainable shopping

3. Improves retail image & profits

The Idea of FoodLoop:

• Optimize a retailer’s lot management.

• Enable direct & personalized proximity marketing of items

near their best before dates.

• Promote products automatically and in real time.

• Connect retailer with sustainable shoppers.

FoodLoop System

Consumers receive up to date discounts, anytime, anywhere.

Preisschild

EAN/GTIN-Barcode

DataBar

Since 2008: Extended EAN barcode with additional information including expiry/best before end dates.

Label Knowledge: The Foodloop Evolution

Consumer(FREE App)

Food Retailers Social/Environmental

Reduced cost of groceries

Reduced Write-Offs, Labor & Disposal costs

Product Transparency

Simple sustainable shopping

Increased Revenue & Profits

Improved ResourceEfficiency

Feel good factor Marketing tool for CSR Campaign

Reduced CO2Emissions

Advantages for ALL: B2B2C Multi Partner Platform

FI-WARE Labs Cloud - Cloud Platform for In-Memory database

Keyrock Identity Management – Cross-Platform Login

COSMOS, Orion Context Broker, Complex Event Processing –personalized, automated product recommendations.

Specific Enablers: FI-Space - secure B2B API’s and Data Exchange with retailers.

RESTful API’s – connecting devices on FoodLoop to our backend

SAP Retail Integration

Technical Infrastructure:

Foodloop Partnerships & Promoters

Ongoing talks with…

@FoodLoopApp

www.facebook.com/FoodLoopApp

www.foodloopapp.com

Philippa Main

Head of PR+447570825429

philippamain@foodloop.de