food marketing 101

Food Marketing 101Food Marketing 101

Commercials vs real Commercials vs real lifelife

KFC Famous BowlKFC Famous Bowl

Wendy’s Taco SaladWendy’s Taco Salad

McDonalds Sausage McDonalds Sausage BurritoBurrito

Taco Bell Nachos Bell Taco Bell Nachos Bell GrandeGrande

Wendy’s Chicken ClubWendy’s Chicken Club

Arby’s Beef n’ CheddarArby’s Beef n’ Cheddar

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Small group Small group discussionsdiscussions

In fact…In fact…

Why is food marketing so Why is food marketing so huge?huge?

Food Marketing…Food Marketing…

Food Marketing…Food Marketing…

Food Marketing…Food Marketing…

They spend how They spend how much?!much?!

CerealCereal

SodaSoda

Candy and GumCandy and Gum

Snacks and Snacks and ConfectionsConfections

In contrast…In contrast…

They want your moneyThey want your money

Marketing to Little Marketing to Little KidsKids

Exploiting ChildrenExploiting Children

But isn’t everyone more But isn’t everyone more health conscious?health conscious?

Should food marketing be Should food marketing be regulated?regulated?

Should food marketing be Should food marketing be regulated?regulated?

Should food marketing be Should food marketing be regulated?regulated?

““Corporate Social Corporate Social Responsibility…”Responsibility…”

From Mickey Burgers to From Mickey Burgers to Tinkerbell Sweet CornTinkerbell Sweet Corn

Will it work?Will it work?

NOW IT’S YOUR TURN TO NOW IT’S YOUR TURN TO BE AN ADVERTISER BE AN ADVERTISER

Get in groups of 3-5Get in groups of 3-5

Choose a demographic (a population—i.e.: Choose a demographic (a population—i.e.: kids under 8, girls 14-18)kids under 8, girls 14-18)

Decide on a healthy foodDecide on a healthy food

Come up with a creative ad to sell your Come up with a creative ad to sell your productproduct

Get ready to present to the groupGet ready to present to the group