fmot - living up to your online hype - slideshare

Living Up To Your Community’s Online Hype

part 2FMOT

prospects visit for

verification

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online story = offline reality?

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FMOTOFFLINE

commitment

“Appeal to both logic and emotion by combining facts with narrative.”

~Lou Carlozo, The Exchange

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“Mr. Jobs said that Apple wants, ‘the best buying experience’ for its products… most resellers weren’t

investing enough in their stories.”~Ron Johnson, SVP

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become part of the

story

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Die Hard Fan:

• Devoted to the cause

• Self-sacrificing

• Knowledge level is through the roof

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Tour Guide:

• SME

• Involves the audience

• Provides a-ha moments

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Yoda:

• Provides guidance

• Offers clarity

• Not the hero

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OFFLINE STORYBest Practices

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BE WHO YOU ARE ONLINE

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1. Meet their expectations

2. Apartment/Community appearance

3. “What did you like most about us?”

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SOLUTIONS TO THEIR NEEDS

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1. Needs are non-negotiable

2. Determine early on

3. “What do you like most/least?”

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HIGHLIGHT STAND OUTS

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1. Why choose you?

2. Awards, kudos, reviews

3. “Did you know?”

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PRIDE IN COMMUNITY

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1. Management team tenure

2. Fun facts about community

3. “What makes you a great neighbor?”

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CLOSE EARLY AND OFTEN

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1. Before leaving the leasing center

2. In the apartment

3. 3rd attempt before they leave

KEY TAKE-A-WAYS #insiteslive

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SHOW YOUR PRIDE

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ULTIMATE MATCHMAKER

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EASY TO SAY “YES”

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www.satisfacts.com/focus

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THANK YOU FOR ATTENDING!

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