fmgc-industry overview
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Made by:Made by:SagarSagar SharmaSharma
NiyatNiyat PatelPatel
MilanMilan TrivediTrivedi
FMCGFMCG-- Industry AnalysisIndustry Analysis
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IntroductionIntroduction
CategoriesCategories
MarketMarket players and analysisplayers and analysis
ScopeScope
ReferencesReferences
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FMCG refers to those retail goods that are generally replaced or
fully used up over a short period of days, weeks, or months, and
within one year.
These are products that have a quick shelf turnover, at
relatively low cost and don't require a lot of thought, time and
financial investment to purchase.
The Indian FMCG sector is an important contributor to the
country's GDP.It is the 4th largest sector in the economy & contributes 5% of the
total factory employment in India.
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Personal carePersonal careOral careOral careHealth careHealth care
Skin careSkin careCosmCosmetics and toiletriesetics and toiletriesDeodrantsDeodrants perfumesperfumesCosmeticsCosmetics
Fabric wash productsFabric wash productsPaper productsPaper productsWhite goodsWhite goods
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Hindustan Unilever Ltd.Hindustan Unilever Ltd.
ITC(Indian Tobacco Company).ITC(Indian Tobacco Company).
Procter & Gamble Hygiene & Health care.Procter & Gamble Hygiene & Health care.
DaburDabur India.India.
BrittaniaBrittania industries.industries.
Marico Industries.Marico Industries.
Cadbury India.Cadbury India.
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Product brandsProduct brands
HamamLifebuoyRexonaBreezeLipton TeaBrooke Bond TeaBru CoffeePepsodentClose Up
SurfRinWheel Laundry DetergentKwality walls
KissanPond'sFair & Lovely
LakmClinic PlusClinic All ClearSunsilk
VimLux
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NoNo 11 FMGCFMGC companycompany inin termsterms ofof marketmarket salessales..
PProducesroduces 3030++ differentdifferent brandsbrands..
SalesSales turnoverturnover perper annumannum isis moremore thanthan
1752417524CrCr RsRs..
HPC business grew 5.5% during the
quarter(mar-10), with strong volume growth inSoaps, Laundry Powders and Personal Products
NetNet ProfitProfit 4747%%(mar(mar--20102010))
LargestLargest sellingselling skinskin carecare productsproducts
Recent TrendsRecent Trends
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market share of 8%.
In confectionery, ITC has built up a 17%
share of mint candies and 24% of hard-
boiled candies.
Ready-to-eat Sunfeast Pasta Treat hasclocked 6% of the branded noodles.
Gold Flake is the highest selling brand.
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BrandsBrands
Fiama di WillsVivel
Essenza di Wills
Minto
Candyman
Gold flake
Wills navy cut
Insignia
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IndiasIndias Fastest growing FMGC company.Fastest growing FMGC company.
Turn over of 500Rs+Turn over of 500Rs+
Largest sale of detergent brand tide in 2009Largest sale of detergent brand tide in 2009
35+ brands in the market35+ brands in the market
Market share of 7.6%Market share of 7.6%
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BrandsBrands
TideTide
PampersPampers
Head n shouldersHead n shoulders
PantenePantene
ArielAriel
Oral bOral b
WellaWella
OOlaylay
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I
ncreased focus on rural people.I
ncreased focus on rural people.Better marketing strategies.Better marketing strategies.
Change customers mindset to brandChange customers mindset to brand
consciousness.consciousness.
70% FMCG consumption in urban areas.70% FMCG consumption in urban areas.
AvailibilityAvailibility of raw material.of raw material.
EasyEasy availibiltyavailibilty..
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Reduced duty on oilReduced duty on oil favouringfavouring MARICOMARICO
Exemption of excise duty on biscuits costingExemption of excise duty on biscuits costing
50Rs & less favoring50Rs & less favoring ItcItc, Britannia etc., Britannia etc.
Displays of free samples on FBT purviewDisplays of free samples on FBT purviewsaves on marketing.saves on marketing.
Adding more and moreAdding more and more produtcsprodutcs to OTCto OTC
category increases the sales of FMCG.category increases the sales of FMCG.
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www.naukrihub.comwww.naukrihub.comwww.futureandsimple.com/research/scenarios/
fmcg.html
fmcgmarketers.blogspot.com
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