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Post on 16-Nov-2014
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5 E-Marketing Tips to Help Your Business
Roy BarfordFlow
@FlowEastAfrica
Tip #1: Think mobile
Guidelines for thinking mobile:Implement a responsive design
Don’t use FlashKeep website copy shorter
Tip #2: Use social media to engage and convert
5 Platforms you should be using:Twitter
InstagramGooglePlusFacebook YouTube
Tip #3: Work with partners
Work with partners:Find the right bloggers to work with
Join #campaignsLeverage synergy
Tip #4: Make newsletters newsworthy
Consider the following:
Send newsletters when you have news
Don’t use punctuation, digits or “spam words” in subject lines
Keep newsletter copy very short
Add links to your website for full details.
Tip #5: Content is king. Have a king-sized content plan
Summary:1. Think mobile (responsive)2. Use social media to engage 3. Work with partners4. Be tactical with newsletters5. Content is king – have a plan and be tactical
Thank you
Roy BarfordFlow
@floweastafrica
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