#flipmyfunnel atlanta 2016 - daniel gaugler & megan reed - netgain technologies uses fine...

#FlipMyFunnel Atlanta: NetGain Technologies Uses Fine Bourbon and ABM to Sink Deals

#FlipMyFunnel #ABM@PFLcom

Customers don’trespond to robotic marketing.

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86% of buyers will pay more for a better customer experience.—CEI Research

70% of buying experiences are based on how the customer feels they are being treated.—McKinsey

86% 70%

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Source: InfoTrends

@PFLcom #FlipMyFunnel #ABM

A Multi-Channel Campaign is the Key

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Holistic Insights | Efficiency | Better Results

#FlipMyFunnel #ABM@PFLcom

Getting Started

Do your research

Pick your targets wisely

Start small

System design

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• Group effort

• Online research

• C level execs

• 1 - 4 people per account

Define the Audience

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Goals

Create a replicable, multiple touchpoint campaign

Set first meetings with bank Presidents & CEOs

@PFLcom

#FlipMyFunnel #ABM@PFLcom

#FlipMyFunnel #ABM@PFLcom #FlipMyFunnel #ABM

#FlipMyFunnel #ABM@PFLcom #FlipMyFunnel #ABM

#FlipMyFunnel #ABM@PFLcom

Tech Stack

CRM

Marketing Automation

Tactile Marketing Automation

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Sales & Marketing Alignment

@PFLcom

Meet regularly

Take baby steps

Share results of your combined efforts

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Results

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Opportunities6

Meetings77

Conversion rate from lead to meeting

21%

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Tips

Clear goals upfront

Start small

Adjust strategy as needed

Make a campaign sales will believe in

#FlipMyFunnel #ABM@PFLcom

Questions?

Daniel GauglerVP of Marketing

@dgaugler

Megan ReedDirector of Digital

Marketing@M_Pulska

#FlipMyFunnel #ABM@PFLcom