flamingo big ideas breakfast takeouts nov 2010
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Flamingo Big Ideas Breakfast
The Future of Work
Flamingo Take-Out Summary and Susan Greenfield Presentation
8th November 2010
Flamingo Take-Out Summary
3
We are at centre of number of significant working shifts
1. Gender 2. Geography
3. Technology 4. New Talent
4
Gender: the post-heroic workplace
Rise of feminine work values: coaching, networking and flexibility
5
Working geography: a spectrum of ‘offices’
Dynamic movement between spaces to suit needs of privacy, interaction or inspiration
6
Technology: friend or foe?
Breeding a culture of distraction vs enabling new heights of collaboration and creativity
7
Windows Phone 7 Ad
http://www.youtube.com/watch?v=EHlN21ebeak
8
New Talent: Gen Y
Constant feedback & validation, collaboration and swift career progression
9
Time to move on from work dichotomies?
From work as oppositional form, to work as integrated or fluid form
10
Work speed
A need to address different tempos – and work with unpredictable shifts
FAST SLOW …and…!
11
Workplaces
Where I am? Not just a matter of ‘work’ or ‘home’
12
Work identity
Multiple modes of being exist at once: aspiration is to integrate, not ‘juggle’
13
Brands: speaking to producers or consumers?
As separation between producing and consuming blurs, try speaking to the producer
Baroness Susan Greenfield’s Presentation
vanDellen,Blakemore,Deacon,York&Hannan2000,Nature
van Dellen, Blakemore, Deacon, York & Hannan 2000, Nature
van Dellen, Blakemore, Deacon, York & Hannan 2000, Nature
Standardhousing
Enrichedhousing
Percentagedisplaying
profoundsymptoms
Age(days)
Non-Huntington’s
Standardhousing
Enrichedhousing
Percentagedisplaying
profoundsymptoms
Age(days)
Non-Huntington’s
Standardhousing
Enrichedhousing
Percentagedisplaying
profoundsymptoms
Age(days)
Non-Huntington’s
Standardhousing
Enrichedhousing
Percentagedisplaying
profoundsymptoms
Age(days)
Non-Huntington’s
25
Thank you
If you would like an informal chat about what this means for your
brand...
Please call Annie Auerbach or Adam Chmielowski at Flamingo
on 020 7348 4950
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