fjord trends 2016 - seema jain and celia romaniuk, fjord

CELIA ROMANIUK & SEEMA JAIN FJORD TRENDS 2016

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FOUNDED IN 2001

STUDIOS IN 19 CITIES

750 OF THE BEST DESIGNERS IN THE WORLD

GLOBAL INSIGHTS, GLOBAL LEARNING

SERVICE DESIGN ACROSS THE GLOBE

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INSIGHTS FOR INNOVATION

STRATEGY & BLUEPRINTS

CONCEPT & EXPERIENCE DESIGN

PROTOTYPES & PRODUCTS

LEADING INDUSTRY MAKERS

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EMPLOYEE & TEAM EXPERIENCES

LARGE-SCALE DESIGN DELIVERY

DESIGN INSIDE INNOVATION SPACES

DESIGN-LED TRANSFORMATION

FJORD TRENDS

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10 TRENDS FOCUSING ON THE YEAR AHEAD

DESIGN FROM WITHIN SERVICES WITH MANNERS

DESIGN FROM WITHIN Corporations bring design thinking in-house

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As technology becomes ever more central, an agency is not enough.

“Design is so central and at the forefront of the most interesting work in digital that simply hiring it in when you need it, if you need it, is not really a good long-term game anymore,” says Fjord CEO Olof Schybergson.

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DESIGN & “DIGITAL” in THEIR DNA

“But we’re not a technology company”

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JohnMaeda,DesigninTechReport,2016

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At least 50% of our work is design-led transformation

“Help us create services our

customers love.”

“What do our customers want

and need?”

“What does a customer-centered

business strategy look like?”

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Facilities Management vs

Innovation Spaces

Operational thinking vs

Innovation thinking

Communicating vs

Making

Patience

Patience

Patience

MINDSET SHIFTS

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Coaching & Training

Buy in from senior stakeholders

Working in combined teams

Helping set up in-house design teams

CHALLENGES

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Space does matter Shout about it!

Learn from each other

OUR SUGGESTIONS

Be prepared for the challenge of inertia

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Shout about it

Educate the business. Champions and advocates are key. Take the time to communicate and advocate.

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Space does matter

Fostering creative thinking. Showcasing work.

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Culture also matters

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Learn from one another

This is a two-way street: designers learning from client organisations as well as vice versa.

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Be prepared for inertia

Challenges of legacy systems for designers and challenges or new ways of thinking for organisations

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Patience

SERVICES WITH MANNERS Big Data etiquette

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We are sharing more data than ever before

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We are sharing more of our data than ever before.

“Sesame has promoted the consumer benefits of a good credit score… A mobile phone game designed by Sesame Credit encourages users to guess whether they have higher or lower credit scores than their friends, encouraging everyone to openly share their ratings. But few people seemed to understand that a bad score could hurt them in the future, preventing them from receiving a bank loan or signing a lease. And, even more concerning, many didn't know they were being rated by Sesame at all.”

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We are sharing more of our data than ever before.

“The Chief Data Scientist of a much-admired Silicon Valley company that develops applications to improve students’ learning told me, ‘The goal of everything we do is to change people’s actual behavior at scale. When people use our app, we can capture their behaviors, identify good and bad behaviors, and develop ways to reward the good and punish the bad. We can test how actionable our cues are for them and how profitable for us’. - Soshana Zuboff

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We are sharing more of our data than ever before.

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“... [companies are] selling access to the real-time flow of your daily life – your reality — in order to directly influence and modify your behavior for profit. This is the gateway to a new universe of monetization opportunities: restaurants who want to be your destination. Service vendors who want to fix your brake pads. Shops who will lure you like the fabled Sirens.”

54%

of digital users are cautious about the information they

share

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Edward Snowden’s tips to maintain your online privacy

1.  Avoid popular online consumer services like Google, Facebook, and Dropbox.

2.  Encrypt your hard drive.

3.  Avoid online tracking with browser plug-ins.

4.  Encrypt online communications in chat and email.

5.  Use Tor for online browsing.

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“CRISIS OF AGENCY”

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TRUST

“IS MY BEHAVIOUR BEING PREDICTED?”

“IS MY INFORMATION

SAFE?”

“IS MY BEHAVIOUR BEING CONTROLLED?”

SELF-DETERMINATION

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THREE OPTIONS

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1

IGNORE IT

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SERVICES WITH

MANNERS

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ASK: WHAT ARE THE IMPLICATIONS

FOR YOUR USERS?

DISCUSS & DRIVE: HAVE THE

RIGHT CONVERSATIONS WITH CLIENTS AND PARTNERS

MAKE IT REAL: DESIGN FOR

LEGIBILITY & CONTROL

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SERVICES WITH ETHICS

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CONSENT

Making informed choices

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Five Rights Baroness Beeban Kidron Under-18s should: 1.  Be able to take down any content they

have posted on the internet;

2.  Have a right to know who is holding or profiting from their information

3.  Be able to explore the internet safely

4.  Have safeguards on compulsive technologies such as gaming

5.  They should be educated to best know how to navigate their way online.

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SYSTEM DESIGN

“Revealing instead of obscuring, building friction

instead of hiding it”

– Kevin Slavin

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INTERDISCIPLINARY DESIGN

“enable us to come to grips with the social, political, business, and

technological meaning of the changes taking place in our time.”

- Shoshanna Zuboff’s bio

THANK YOU CELIA ROMANIUK

SEEMA JAIN @CELIASPACE @SEEMSKJ