fjord @ next 11: the system is the world

The System is the World NEXT 2011 Louisa Heinrich @fjord

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Hi, I’m Louisa Heinrich, I work in Service Design.

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But what exactly is Service Design?

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Services have multiple touchpoints with di!erent uses, depending on your needs.

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They come in many flavours…

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A range of shapes and sizes.

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But the real magic happens behind the scenes, and we never even think about it.

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Every service is a complex system of moving parts...

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all of which work together to enable something important.

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Complex systems underlie all kinds of services.

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We design digital services that transform businesses and help shape tomorrow’s world.

At Fjord, we design world class digital services

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Our landscape has changed.

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The Old Testament

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In the beginning there was technology…

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and lo, the geeks brought the gospel down from the mountain to the people.

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But sometimes the gospel wasn’t all that relevant.

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The New Testament (or, the Gospel according to Fjord)

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Reality: in the beginning there were people.

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People want to feel good.

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Smartphones have put more power in people’s hands than ever before

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And technology is catching up with our imagination…

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So how do we invent things now? (the 10 7 new Commandments)

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1. Thou shalt begin with people.

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2. Thou shalt understand technology, but not worship it.

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3. Thou shalt connect people in deeper ways

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3. Thou shalt connect people in deeper ways

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Connections are about content, too… MySpace mobile-first service innovation and design

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4. Thou shalt put it in their hands as early as possible.

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5. Thou shalt be humble.

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6. And brave.

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7. Thou shalt never think thou hast finished.

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And lo, thou shalt be fruitful!

Danke! www.fjordnet.com louisa.heinrich@fjordnet.com Follow us at @fjord