five ways to grow your business online: essential tools and techniques
Post on 12-Feb-2017
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HELLO@IMPRESSION.CO.UK#gwnotts
Five ways to grow your business onlineEssential tools and techniques
Aaron Dicks, MD, Impression
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The problem?
Five is such a small number… But let’s keep to time!
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A very fast ‘about me’
– Aaron Dicks
– MD of Impression
– Team of 25
– Google Premier Partners
– Also love talking about digital marketing / programming
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What am I going to cover?
– Search engine visibility and the shift towards mobile
– Getting free traffic and tools
– Using paid advertising to grow faster
More web traffic ⇒ faster business growth!
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What do I mean by search engine visibility?
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And how do you improve that?
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Search engine optimisation
What happens on your website
What happens off your website
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Search engine optimisation
Technical website
optimisationDigital PR
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Structure your website for maximum free visitors
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What do you want to be found for?
What is this page all about?“business printing company”
What is this page all about?
“business card printing”
What is this page all about?
“cheap flyers online”
What is this page all about?
“48 hour roller banners”
or
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How to attract “free” website visitors
– Write great content
– Explain your services in depth
– Keep your website up to date
– Publish useful content that relates to your service / product
– Get ideas from Google Autocomplete
– Use free ideation tools, such as http://answerthepublic.com/
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How to attract “free” website visitors
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How to attract “free” website visitors
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How to attract “free” website visitors
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Earn yourself exposure online
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You need quality websites to link to yours
– Earn features in local press
– Offer up your thought leadership to industry blogs
– Work with partners to create and share content
– Help A Reporter Out! (HARO)
– Work with a Digital PR
– Get creative!
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In SEO terms, links are still important
– And getting really great features and coverage almost always ends in more sales
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Does your website work on a mobile?
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People rely on mobile now more than ever
https://www.thinkwithgoogle.com/infographics/mobile-search-trends-consumers-to-stores.html
When people want to know more, do, go, or by, they turn to their smartphones
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2016 was the year of mobile
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PEOPLE ARE 5 TIMES MORE LIKELY TO LEAVE A SITE IF IT ISN’T MOBILE-FRIENDLY
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Responsive web design is the answer
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https://testmysite.thinkwithgoogle.com
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Google My Business
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Google’s free business marketing tools
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Gain additional space in search, and show on maps for free
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Consider paid advertising
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AdWords
– Place above the other listings
– Show above your competitors
– Capture specific searcher intent
– Push adverts, locations, phone numbers, your reviews
– Operate only when you want to pay
;)
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But that’s not all!
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So, my 5 tips
1. Ensure your website is visible
2. Promote yourself to ensure you earn exposure
3. Give a great mobile browsing experience (fast!)
4. Use Google’s suite of free business marketing tools
5. Consider paid advertising Bonus: Always measure everything - Use Google Analytics for this
-- Thank you
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