five steps to connect across all screens

Presented by

Five Steps To Connect Across All Screens

#ActOnSW

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Welcome Webinar Attendees

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Follow this webinar on Twitter

#ActOnSW

Demand Gen Report: Leo Merle:

Gary Schwartz:

@DG_Report @leomerle5 @impulseeconomy

About Demand Gen Report

• Launched in 2007 to track best practices in lead generation

• Newsletter has grown to more than 26,000 readers

• We also offer a menu of research and best practices reports

• New audio/video podcasts at DemandGenReport.com

@DG_Report

http://linkd.in/DG_Specialists

Panelists

Gary Schwartz,

President, Founder, CEO,

Impact Mobil

Moderated by:

Leo Merle,

Marketing Programs Manager,

Act-On Software

Andrew Gaffney Demand Gen Report

5 Steps To Connect Your Screens

1/3 of digital media spend allocated to cross-device campaigns

75% see increased

ROI

24% increase

10%

5%

12:00 AM 6:00 AM 12:00 PM 6:00 PM

ComScore, Telefonica, Macquarie: Share of daily device traffic

90% Use multiple screens

sequentially to accomplish a task

over time.

98% Move between

devices that same day

2/3 cross-media

Lesson 1. 1 screen + 1 screen = 3

(Digital Velcro)

Benedict to Francis . . .

$12

Lesson 2. Keep it super simple

2007

Lesson 3. Revolution over Evolution

wearable wireless devices will grow to 169.5 million devices in 2017, up from 20.77 million in 2011, a CAGR of 41%.

epidermal?

“Man has ... become a kind of prosthetic God.”

Sigmund Freud Civilization and Its Discontents (1903)

When he puts on all his auxiliary organs he is truly magnificent; but those organs have not grown on to him and they still give him much trouble at times.”

Lesson 4. understand mobile behaviour (do not lead with technology)

Lesson 5. CIO: Chief Innovation Officer CTO: Chief Transformation Officer CDO: Chief Disruption Officer

gary@impactmobile.com Twitter @impulseeconomy www.TheImpulseEconomy.com

www.act-on.com | @ActOnSoftware | #ActOnSW

Five Steps to Connect Across All Screens

Leo Merle Marketing Programs Manager Act-On Software @leomerle5

www.act-on.com | @ActOnSoftware | #ActOnSW

Importance of Email Marketing

ACQUISITION PROGRAMS

NURTURING PROGRAMS

MARKETING TO SALES HANDOFF

CUSTOMER SUCCESS PROGRAMS

STA

GES

LEADS OPPORTUNITIES CUSTOMERS ENGAGED CUSTOMERS

ADVOCATE & FAN

EXPANSION

PROSPECTS

EMAIL MARKETING

www.act-on.com | @ActOnSoftware | #ActOnSW

Leverage Email Marketing

• Consistency in messaging

• Content is King

• Planning and coordination

www.act-on.com | @ActOnSoftware | #ActOnSW

Mobile Marketing – 7 Simple Guidelines

• Keep message size SMALL

• Have a text-only version

• Add extra padding

• Keep subject lines short

• Use a single column

• Have an obvious Call To Action

• Keep your design SLIM

www.act-on.com | @ActOnSoftware | #ActOnSW

Additional Resources

• Act-On.com/resources

– Whitepapers

– Case studies

– Data sheets

– Videos

Submit Your Questions // Q&A

Type question here

Q&A // Panelists Moderated by: Andrew Gaffney Demand Gen Report

Gary Schwartz,

President, Founder, CEO,

Impact Mobil

Leo Merle,

Marketing Programs Manager,

Act-On Software

Thank You For Attending This Webinar!

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http://dg-r.co/connectwebinar