first bite

A chain that delivers food and catering services ranging

from street food to food from its partner lavish restraunts

and self service desks,

The firm will focus on segments such as online food

ordering, restaurant booking, catering (for premium

users) ,subscription-based services and billing inside of

restaurants.

• The foodpanda group is a global mobile food delivery marketplace

headquartered in Berlin, Germany, and operating in 24 countries and territories,

including India, Pakistan, Russia, Bangladesh, Hong Kong and Singapore. The service

allows users to select from local restaurants and place orders via the mobile

application as well as the website. The company has partnered with over 40,000

restaurants.

OBJECTIVES

HELPING PEOPLE DISCOVER GREAT PLACES AROUND

THEM.

BUILDING AMAZING EXPERIENCES AROUND

DINING.

ENABLING RESTAURANTS TO CREATE AMAZING

EXPERIENCES.

FIRST BITE IS A CHAIN THAT DELIVERS FOOD AND CATERING SERVICES RANGING FROM

STREET FOOD TO FOOD FROM LAVISH RESTRAUNTS AND SELF SERVICE DESKS.FIRST BITE ALSO PROVIDES CASHLESS

PAYMENT, ONLINE ORDERING, WHITE-LABEL APPS, TABLE RESERVATION, AND POINT-OF-

SALE SYSTEMS.IT FEATURES RESTAURANT INFORMATION SUCH AS SCANNED MENUS AND PHOTOS

SOURCED BY LOCAL STREET TEAMS, AS WELL AS USER REVIEWS AND RATINGS.

SOCIAL MEDIA: FACEBOOK, TWITTER AND PINTEREST ARE

THE 3 MAIN PLATFORMS WHICH WILL MAKE THE BASE FOR

THE SUCCESS OF FIRST BITE WITH A DEEP PRESENCE AMONG

THEIR CUSTOMERS.

BENEFITS OF PREMIUM/PAID VERSION

For ordering through

Premium/Paid version

of the mobile

Application

SITUATION ANALYSIS

Company overview

The firm will focus on segments such as online food ordering, restaurant booking, catering (for

premium users), subscription-based services and billing inside of restaurants with its partnered food

hubs.

Market overview.

It has Strong Competitors like Foodpanda , Zomato but FIRST BITE brings extra

additional features

FIRST BITE BRINGS SERVICES WITH WIDE RANGE IN TERMS OF COST.

Target customers

It has huge target Market, Since who?? isn’t fond of food.

EVERY AGE GROUP

END GOALS : KEY INDICATORS TO FOCUS ON!

• Hourly , daily, weekly , monthly , quarterly and annual sales

• Average order size (sometimes called average market basket)

• Average margin

• Conversion rate

• New customer orders versus returning customer sales

• Cost of goods sold

• Product affinity (which products are purchased together)

• Product relationship (which products are viewed consecutively)

• Competitive pricing

POSITIONING

Easy locating of

Restraunts

Competitive prices

Availability of various

options and Menu’s on

one Platform

Discount on purchases

Home Delivery

Cash on Delivery

POSITIONING

First Bite Membership

Cards

E-Wallet

Vernacular Language

Better user Interface-

one Drag approach

Catering Services for

Premium users

Free Delivery and

Privilege Discounts for

Premium Users.

MARKETING MIXMARKETING MIX

PRODUCT

PROMOTION

Aims all segments ranging from

street food to food from lavish

restraunts and self service desks

Advertising through online

marketing media, word of mouth ,

sponsorships , e-wallet promotion

MARKETING MIX

PLACE

PRICE

Delivery and catering services at

major cities, covers all tier1 cities and

major tier2 and tier 3 cities

Offers discount, e wallet options, e-

gift vouchers, membership card

with facility

Target market

Value proposition

TARGET MARKET

1) Huge target market - everybody who eats food (well, who

doesn't?),

2) Valuable service - they make it easy to get food without

spending time for cooking or buying (in case of take-outs),

3) High performance channels - web & mobile apps as well as

active social media profiles with thought through marketing

strategy,

4) Solid partners - many thousands of restaurants around the

world, e.g. Subway, Pizza Hut, Burger King, etc.

5) Serious funding received from several investors allows

First Bite to successfully move into new markets via marketing

or acquisition of local competitors.

IMPLEMENTATION

Other than that, First Bite has

extensively invested a lot over SMO,

SEO and has worked a lot to improve

its UI and make it more user

interactive

First Bite aims to be a place where the foodies

hangout. The company plans to spread in 20

countries with its headquarter in New Delhi,

India providing service to over 10 million

values customers per month. The list of

registered restaurants on the website is

expected to reach to 184,100 till March 2017.

Facebook, Twitter and Pinterest are the 3 main

platforms which made the base for the success of

First Bite with a deep presence among their

customers.