firecat studio social media for business - napmw

Social Media for Business�Waste of Time or Winning Strategy?

NAPMW 2009

Do You Have Time For This?

Riding Technology Waves

Choices, Choices, Choices

The Big Three

Have you heard this one? • “Social media is a fad. Like CB Radio.”

• “Our CEO wants a blog.”

• “Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.”

• “We need a Facebook fan page.”

• “Just put it out there, they will use it.”

• “Which of you whiny, ungrateful $#@ posted this?!”

Substance or �Snake Oil?

Exercise:�Google Yourself

Numbers we can’t ignore

WHY SOCIAL MEDIA MATTERS

•  57% of all adults have a social media profile

•  50% of all social networkers check sites every day

•  Twitter use growing at 400% per year

•  Facebook is #2 destination on the web

•  Average Facebook user has 120 friends

•  850 million photos updated to Facebook each month

The Business Case

•  Employee collaboration

•  Knowledge management

•  Employee engagement

•  Executive communications

•  Marketing & PR

•  Customer service

•  Recruiting/HR

•  Professional networking

Inside the company Outside the company

Users spend most of their time on other sites

Inside Your Organization “Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another.

Companies cannot use social tools with their customers and not also allow their employees to utilize them.”

Jakob Nielsen, Nielsen Norman Group

Social Media Players: Internal

•  IT

• HR and Benefits

• Training

• Governance

• Management

•  Employees

• Departments

•  Project Teams

• Vendors / Contractors

Role-based personalization

Social Media Players: External

• Marketing

• Communications

•  Public Relations

• Community Affairs

• Customer Support

• HR/Staffing

• Customers

•  Prospective customers

•  Press

•  Industry analysts

•  Prospective employees

Leverage LinkedIn

• Create or update your professional profile

• Create a company profile

• Reach out to your network

• Answer questions

•  Join Groups (start with NAPMW)

Have Fun In Facebook

• Create or update your social profile

• Group your friends into LISTS

• Use Search

• Throttle down your privacy as needed

• Try applications (but share SLOWLY)

•  Join Groups, Fan causes you care about

Try Twitter

•  Start with searches

•  Practice active listening

•  Follow your gurus

• Retweet customers and influencers

• Talk about your passions

• Claim your profiles

• Be real

• Jump in and try it, small steps

• Have goals and a simple plan

• Pilot, fail fast

• Share juicy content

• Budget for community management & training

• Make sure someone closes the loop

Twitter: @firecatsue

LinkedIn: susanprice

Facebook: http://profile.to/susanprice

firecatstudio.com

email: susan@firecatstudio.com

NAPMW IN SOCIAL MEDIA

•  LinkedIn Group

linkedin.com/groups?gid=109439

Search=NAPMW (Groups)

• Twitter

None yet…

search.twitter.com Search = NAPMW, Mortgage • Facebook Groups

facebook.com Search=NAPMW

QUESTIONS & DISCUSSION

Thanks for inviting me!