finished french connection presentation
Post on 01-Jun-2015
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TRANSCRIPT
SARAH COLLINS - DESIGNER
KATE CHILDS - BUYER
JASMINE BROUGH - VISUAL MERCHANDISER
HAYLEY DOHERTY - MARKETING MANAGER
BRAND IDENTITY• Strong brand identity- known for heavily embellished dresses
and eveningwear
• Recognisable logo- use of FCUK abbreviation in the past
COMPETITORS
River Island
Zara
ASOS (online)
Arcadia H&M
Primark
Matalan
NewLook
M&S
Bhs
Next
Warehouse
Urban Outfitters
FrenchConnection
Peacocks
TKMaxx
Reiss
TARGET MARKET/CUSTOMER
• Primary market- 25 - 35 year old professional females, B and C1
• Secondary Market – 18 - 50 females A, B, C1 and possibly E, 25 – 50 professional males
French Connection also provide a children’s range with a similar standard of quality as the adult ranges.
“well-designed, stylish clothing that appeals to a broad market as they set out to achieve back in 1972.”
PRODUCT RANGE
•Womens, mens and childrens
• Outerwear, dresses, shoes, accessories etc.
CURRENT TRENDS
4 different trends: Epic, Happy, Playful and Acting.
Epic – formal, basic colours, luxurious fabrics, expensive details. Bodycon, micro pleats, structure and maxi lengths.
Happy – colour blocking, basic comfy silhouettes, shift dresses, geometric patterns. Minimalistic style.
Playful – coral mixed with neutrals, sequins and ruffles, short skirts, up-to-date silhouettes, luxurious fabrics.
Acting – classic, everyday, timeless. Includes a stone trench, tuxedo trousers and a white shirt. Allows silhouettes and styles to do the talking.
COMPETITORS’ TRENDS
Topshop
• Also have 4 key trends
• 50s diner
• Surf Luxe
• Spring Equinox
• South Pacific
Reiss
• Stuck to one main trend
• Simple 90s style/40s poolside glamour.
ADVERTISING & PROMOTION
• International brand recognition
• FCUK Slogan - Oxford street flagship opening (2000) ‘The world’s biggest FCUK’
• Endorsements and collaborations (opportunity)
• Sales Promotion- offers, sales, limited editions
PRICE POINTS & FINANCE
• Financial performance- annual report
• Pricing strategy & Price points
• Competitor pricing
• Price range (v’s quality)
COMPETITORS’ PRICING
Lace dressFrench Connection: £165
Topshop: £80Reiss: £225
Skinny jeanFrench Connection: £77
Topshop: £40Reiss: £79
Basic cardiganFrench Connection: £50
Topshop: £28Reiss: £89
Black court shoeFrench Connection: £85
Topshop: £62Reiss: £149
STYLING
• Mostly formalwear
• Some casual ranges for both men and women
• Organised in store into styles/stories
VISUAL MERCHANDISINGWindow Displays & In store displays- French Connection, Meadowhall, Sheffield
• Window Displays- simple, sophisticated, colour theme, key items, no pricing
• Point-of-sale displays- items of jewellery at the till points
• Product presentation- main range laid out strategically in styles/outfit.
• Store layout/space allocation- store split based on style e.g. casual, formal, outerwear, jeans, accessories etc.
WEB
• The website is very visual with lots of pictures and advertising of clothing
• Sophisticated with an organised layout
• French connection have a look book for men/women and children ranges
• French connection also have a blog online
REFERENCESFinancial report [online] http://fame2.bvdep.com/version
2012213/Report.serv?_CID=230&context=1PN27HKLIX1O2KX&SeqNr=0
French Connection logo http://www.frenchconnection.com/index.aspx?mscsmigrated=true
French Connection blog image http://www.electrique.frenchconnection.com
Styling image http://www.frenchconnection.com
FCUK logo http://www.seeklogo.com/fcuk-logo-53215.html
pro quest - cassidy,2011,french connection hire 101 in creative role, teddington , UK
I am the blouse image http://fashiondailymag.com/french-connection-i-am-the-collection/
Topshop trend info http://www.topshop.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33057&storeId=12556&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=277019&beginIndex=1&pageSize=20&interstitial=true
Reiss trend info http://www.reissonline.com/us/feature/SS12-womens-preview
THANKS FOR LISTENING!Any Questions?
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