finembe mtf presentation 2012
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Finembe Ltd. Money Talks Forum
11/10/2012
Finembe Ltd. Örninkatu 15 B 28
FI-24100 Salo, Finland www.finembe.com
Content 1. Mission 2. Company 3. Team 4. Products 5. Go to Market 6. Competitors 7. Contact
• Finembe design and manufacture embedded control and monitoring systems for real estate, industrial process control and environmental monitoring
• Become the leading company in its market segments in the Baltic basin markets by 2014.
1. Mission
2. Company • est. 2005 in Salo, Finland • 7 individuals and two angel investors • in-house competences : R&D (software, hardware,
mechanical design), accounting and sales & marketing; 150+ years of experience
• First product launched in 2007 • Today versatile product range for fixed and portable
environmental monitor and control applications • Sales in Finland, Ireland and Russia
3. The Team 10/2012 CEO
Merja von Weissenberg
VP R&D Miika Heinonen
HW Design Hannu Isotalo
SW Design Pedro Rouhento
Sales Finland Joni Kouvo
Exports Jouko Häyrynen
4. Products Product For Use Case
FERCS10 fixed installations monitor, control, security: real estate, industry processes, farming
FERCS15 fixed installations with wireless sensor system
monitor, control, security: real estate, industry processes, farming
FERCS100P portable control and monitoring
monitor and control: construction, industry processes
FERCS100W portable with integrated wireless sensor system
monitor and contriol: construction, industry processes, properties
FERCS100S portable with integrated wireless sensor system
security: construction, properties
front
rear
FERCS10
FERCS benefits • Integrated, embedded WEB server and graphical
user interface • Fixed line and wireless internet connection • Wired and wireless sensors • One FERCS system – several use cases
– Summer cottages, detached houses and warehouses • Burglary, fire, water leakage, temperature and humidity monitoring • Climate control (heating and ventilation)
– Industrial & Environment • Dehumidification monitoring and control • Construction site monitoring • Remote monitoring/control of agriculture business (greenhouses, grain silos,
cowhouses, horse stables, poultry farms, cold storage etc.) • remote control and alarms of the industrial processes
FERCS Control and Monitor IP cameras & camera systems Back-up battery Siren Wireless
detectors Wireless transreceiver
Wired detectors
Sensors Keypad
Home network
Control relays
Switch/hub
Wireless transreceiver
FERCS10 – cabinet installation
FERCS100P – portable unit
Waterproof FERCS100 for ad hoc monitor and control applications
FERCS Connectivity
Ethernet
xDSL/3G/4G/LTE
Ethernet
GSM/GPRS
GSM/UMTS Access point Access point
Internet
xDSL/3G/4G/LTE
FERCSNet - Overview
FERCSNET Data monitor and control from FERCSNet server
GPRS
Data reception and storage. Database of connected systems.
xDSL/GPRS
Measure, monitor and Control. Data transmission to FERCSNet server.
xDSL
SMS/GPRS
FERCSUI™ – Smart User Interface
• Real time browser UI • For all system monitoring and configurations • Computer and touch screen optimised • No special Apps needed for mobile use
5. Go to Market • Market Potential (e.g. Finland, source FinStat)
• Office and Industrial properties: 135´000 • Warehouses & Sales : 55´000 • Houses : 2,537 mill in total
- private homes: 1.1 mill. - semi-detached houses: 365´000 - Apartment buildings: 167´000 (1 mill. apartments)
• Summer cottages : 580´000 • Farms: 50´000 (often unmanned) 1000 monitoring systems sold per month in Finland
• Target Markets 2009-2014 • Finland (2007- ) • Baltic (2011-) • EU (2011-) • Western Russia (2013-) • Special customer projects outside EU (2013-)
• Target Customer Segments • Private housing and leasure cottages • Industrial real estate, equipment and processes • Real estate monitor and control: energy, security • Farming: stables, poultry, cattle, green houses • IT server hotels etc.
6. Competition • Ouman www.ouman.fi • Alertec Oy www.alertec.fi • Esmi Oy www.esmi.fi • Visonic Ltd www.visonic.com • DSC Ltd www.dsc.com
FERCS USPs: • Affordable • Versatile connectivity • Scalable • Low install cost • Flexible configuration • Easy remote control • Multi system option
Finembe
The Embedded
System Specialist
Finembe Ltd. Örninkatu 15 B 28 FI-24100 Salo, Finland www.finembe.com
Contact: • Miika Heinonen, Chairman of the board miika.heinonen@finembe.fi +358 50 543 2997 • Merja von Weissenberg, CEO merja.von.weissenberg@finembe.fi +358 40 525 0757
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