finding success with qr codes and the mobile web

Finding Success with QR Codes and the Mobile Web

Presented by interlinkONE and Grow Socially

April 18th, 2012

Housekeeping Notes

Recording Will Sent Via Email

Submit Any Questions or Problems

P.S. Thank you for joining us!

Introductions@JasonPintoCMO

@KatieSadlierSales Operations Specialist

@DavidPlatzSales Executive

Who We AreGrow Socially

Online Marketing Services

interlinkONEEnterprise

Marketing Management Software

Founded in 1996

Today’s OverviewThe Mobile Landscape: Stats,

Challenges, Solutions

QR Codes: The Keys to Success

Mobile Websites: Build and Engage

Strategies for Selling Mobile Solutions

The Mobile Landscape: Stats, Challenges, Solutions

Smartphone Adoption50% Smartphone Adoption

We Are Addicted.

As a result…Marketers trying to find ways to reach the

mobile audience.

QR CodesMobile Apps & WebSMS/TextMobile Banner Ads

QR Codes: Where do you stand?

OR…

Proper Viewpoint & ExpectationsOne option in the

toolbox

Potential to fail or succeed

It’s only part of the equation: full mobile experience. Photo Credit: http://www.flickr.com/photos/58249839@N00/3684464374/

Challenges That You May Be FacingLow Response Rates

“They are ugly”

“They’re already dead”

“What are they?”

Photo Credit: http://www.flickr.com/photos/98691315@N00/6905937579/

QR Codes: The Keys to Success

Best Practice: Think of the User!

Best Practice: Shorten the URL

Best Practice: Provide Incentive

Best Practice: Mobilize!

Best Practice: Track & Measure

Where are people scanningSource of Scanned QR Code* June 2011Source: comScore MobiLens  QR Code Audience

(000)% of QR Code Audience**

Total Audience: Scanned QR code with mobile phone

14,452 100.0%

Printed magazine or newspaper

7,138 49.4%

Product packaging 5,101 35.3%Website on PC 3,957 27.4%Poster or flyer or kiosk 3,393 23.5%

Business card or brochure 1,940 13.4%

Storefront 1,850 12.8%TV 1,693 11.7%

What’s Next: NFC

Mobile Websites: Build and Engage

Why?

Think About Your* Website

* Or your customer’s website!

But on a smartphone…

= Source: http://www.flickr.com/photos/23844524@N03/5002051362/

Options for Building a Mobile WebsiteWeb programming

Plugins

Partner with a service provider

Use a “mobile website builder” application

Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/

Mobile Website GoalsOptimized To Fit

Easy to Read

Easy to Interact With

But Still RelevantAnd Useful!

Best Practice #1Know the Difference:

Mobile-Ready vs. Mobile Optimized

Mobile-Ready: Responsive design All content & links displayed on

both versions of site

Photo Credit: http://baymard.com/blog/trying-out-responsive-design

Better Option: Mobile-OptimizedBuild a dedicated site for

the mobile audience.

Treat the needs of the “on-the-go”user differently than those of a desktop/laptop browser.

Best Practice #2Analyze Your Audience’s Needs – and Your

Goals!

Photo Credit: http://www.caxiamgroup.com/blog/approach/user-personas-a-must-have-in-web-design/

Best Practice #3Content: Prioritize and Simplify

Photo Credit: http://www.flickr.com/photos/nicmcphee/

Best Practice #4Include Simplified Forms to Generate Leads

Bonus TipProvide Links to Your

Desktop Website

Comfort with traditional viewSearching for in-depth info

Strategies for Selling Mobile Solutions

How Do You Make $ on QR Codes?Custom QR Code Design

Mobile Website Creation

Build a Database!

Reporting, Analyzing, Strategy

Put it in a Campaign!

Before You Start Selling…Is your website mobile-

optimized?

Smartphones for demos

Understand limitations & advantages.

Add “mobile marketing” to your business strategy and marketing plans!

How you can promote itOn your website

On your social networks

QR Codes on print

Email efforts

Webinar Credit: http://www.flickr.com/photos/63299638@N00/2847937438/

Sales Opportunity #1QR Codes need mobile sites! There are plenty without.

Sales Opportunity #2Any printed piece with a URL that may reach the growing mobile audience.

Sales Opportunity #3Any customer that has a website that is not mobile-optimized.

Sales Opportunity #4Shelf-Talkers& Table Tents

Final ThoughtsMobile is not just hot… but it’s here to stay.

No matter what response channel we use, best practices still apply.

There is money to be made in mobile today.

Want to learn more?

Web: http://iFlyMobi.com

Call us: 978-694-9992

Email: Help@iFlyMobi.com or

Sales@interlinkONE.com

Connect With Us!@JasonPintoCMO

@KatieSadlierSales Operations Specialist

@DavidPlatzSales Executive

Thank you!Any questions?

Tools To Help You GrowBuild Mobile Websites: http://iFlyMobi.com

QR Code Management: http://QReateAndTrack.com

Multi-Channel Marketing: http://interlinkONE.com

Online Marketing Services: http://GrowSocially.com

THANK YOU!