finding and targeting a segment for your success

Finding and targeting a segment for

your success

Finding and targeting a segment for

your successJohn Frenaye

Single Parent TravelTravel Research Online

John FrenayeSingle Parent TravelTravel Research Online

Niches Aren’t Only

In Grandmom’s

House

Niches Aren’t Only

In Grandmom’s

House

Niches Aren’t For Knicknacks

•A little bit about niches•Why?•Discovering it•Announcing it•Promoting it

Niches 101

• It does NOT have to replace or restrict your business

• It IS about segmenting your marketing efforts

• It will naturally bring new clients TO you

• It will position you to be the expert

But I want it all!The competition is just too fierce….and they probably have deeperpockets!

Why?

• Eliminates competition• Positions you at or near

the top• Establishes you as an

expert• Creates a new income

stream• Will increase your

profits• Secures your client

base

DISCOVER IT!

ANNOUNCE IT!

• Press releases– Local media

• Newspapers• Pizza shops• Freebie papers• Radio• Television

– National media– Niche Media

PROMOTE IT!

PROMOTE PROMOTE PROMOTE

And then promote again!

• Scour your existing client base– Ask

• For referrals• For recommendations

• Speak– Bookstores– Libraries– Coffee Houses

On the Web…

• Dedicated site with a great name– Alternately a sub site of your own– Stick with COM, NET, TRAVEL

• SEO (Search Engine Optimization)– Submit to search engines

• Blog– Establish it– Update it as frequently as you can– Involve your customers and prospects– Promote it (pingomatic.com)

• Online Community Forum

In your e-mail…

• Harness your e-mail signature

PLEASE TAKE OUR SINGLE PARENT SURVEYAnd are you receiving our monthly newsletter? Click here to sign

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John FrenayeChief Single DadPO Box 4875Annapolis, MD 21403410-280-0231888-2-SPT-KIDS

john@singleparenttravel.netwww.singleparenttravel.net

Come and play with your kids and 25,000 other Single Parents!

In your newsletter• CONTENT CONTENT

CONTENT• Ask for referrals • Request they pass it along• Use a professional template• Use a professional service

– A Weber (www.aweber.com)• 0-500 $19/month• 5,001-10,000 $69/month

• Honor all opt outs. Life changes!

• No Lists No Lists No Lists!

What to expect?

Hypothetically speaking• Unlimited budget• ½ page Newsweek• 1 page Redbook• Approximately 7500 prospects• 170 bookings within 90 days• Approximately $100K in revenue

How much would you pay?

Would you believe…

Yes, he’s almost done……

It’s ALL about passion!

•Discover it!•Announce it!•Promote it!

Places To Go

• Single Parent Travel www.singleparenttravel.net

• Travel Research Online (TRO) www.travelresearchonline.com

• Bliss Honeymoons www.blisshoneymoons.com

• Kick Butt Vacations www.kickbuttvacations.com

• Egypt Magic www.egyptmagic.com

More Places To Go

• Harry Potter Fan Trips www.hpfantrips.com

• Twilight Fan Trips www.fantrips.travel/twilightfantrips

• Distinctive Voyages www.distinctivevoyages.com

• Metro Adult Soccer www.metroadultsoccer.com

• Dream Come True Vacations www.dreamcometruevacations.com

John FrenayeSingle Parent Travel

PO Box 4875

Annapolis, MD 21403

410-280-0231

john@singleparenttravel.net

jfrenaye@travelresearchonline.com