find traction faster - growth marketing & tractions channels - at :agile accelerator - ...
Post on 06-Apr-2017
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ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE
GROWTH MARKETINGm
y PR
OD
UC
T is
my M
AR
KE
TIN
G
AARRR METRICS
Dace McLure, 500 Startups
Slideshare 2007
Startup Metrics for Pirates
http://www.slideshare.net/
dmc500hats/startup-metrics-
for-pirates-long-version
ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE
New Visitors on your website
% Signups per vistor
Cost per Acquisition (CPA)
Source / Medium / Campaign / Content
ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE
Users who used feature X for
the first time %
New / Active users %
Users completed his profile
ACTIVATION
RETENTION
REFERRAL
REVENUE
ACQUISITION
Returning users
Monthly active users (MAU)
Retention rate %
Churn rate %
ACQUISITION RETENTION
REFERRAL
REVENUE
ACTIVATION
Users invite new users
Viral coefficient
Viral cycle time
ACQUISITION REFERRAL
REVENUE
ACTIVATION
RETENTION
Revenue
Average revenue per user
(ARPU)
ARPU ≥ CPA ?
ACQUISITION REVENUE
ACTIVATION
RETENTION
REFERRAL
ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE
AARRR METRICS
ARPU ≥ CPA !
Marketing and product
development are both
responsible
ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE
GROWTH MARKETINGm
y PR
OD
UC
T is
my M
AR
KE
TIN
G
Traction ChannelsTargeting Blogs
Engineering as Marketing
Existing Platforms
Search Engine Optimization
Content MarketingArticle
-> Blog -> Newsletter
-> Social Media: Fb, Tw, G+, Li, Xi, In, Yt
-> Republishing: Guest-Blogging, Medium, Quora, Q&A
-> Promotion: Facebook Ads
RessourcenTHE resource: https://growthhackers.com
Instagram guide: https://blog.gleam.io/foundr
Content ideas: https://app.buzzsumo.com
PR guide: http://www.criminallyprolific.com/do-your-own-PR/
SEO guide: https://moz.com/beginners-guide-to-seo
Email List Building: http://backlinko.com/list-building
Traction book: https://www.amazon.de/dp/0241242533
AARRR: http://www.slideshare.net/dmc500hats/startup-
metrics-for-pirates-long-version
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