final street money
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Ambedkar SharmaAnjan BhattraiBalachandar JayaramanEunju ShynJeremiah SISBLakshmana Kumar AnandanOluwasola Michael Akingbesote
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Introduction
Rue du Fric - virtual real estate game
Developed by Beemov
Players have to buy land, deploy houses and generate money
It is played on a scalable isometric map
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Business model – Three Party Model
Third Party
Rue du FricPlayers
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Business Model
Rue du Fric
LIDL
Players/customer
s
Credits
Coupon
shopping
Playing
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LIDL
Greater publicity through advertisements
Publicity through word-of-mouth
Increased consumer traffic at stores.
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Rue De Fric
Can expect an increase in user base ( word-of-mouth in gamer community , possibly outside too )
Promotional efforts of LIDL will contribute positively to the user base too.
Revenues pumped up by revenues from ads.
Can partner up with more businesses to provide discounts to players, thus bringing in more advertisers and players
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Players
An account with RDF gets the user access to the game and discount coupons depending on user activity.
They get a sign-up bonus of 100 credits for creating an account.
They are rewarded with credit points for every referral brought to RDF.
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Players
User can redeem 2000 credits for 10 Euros from the partnering store ( LIDL )
Top players are recognized and rewarded by RDF.
Users get loyalty credits for playing frequently.
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Marketing Mix
Marketing Mix
Price
Place
Promotion
Product
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Marketing Mix
Marketing Mix
Price
Place
Promotion
Product
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Product
Rue Du Fric game is the product.
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Place
Marketing Mix
Price
Place
Promotion
Product
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Place
Multiple platforms are availablefor playing
Multi-browser Compatibility Players are classified based on their location
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Marketing Mix
Marketing MixProduct Place
Promotion
Price
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Price
User plays for free, no costs involved. Saves money at LIDL. Value – financial & personal
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Promotion
Marketing Mix
Price
Place
Promotion
Product
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Promotion Online and at Stores
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Master budget
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Master budget
_x000
4_Jan.
_x0004
_Feb.
_x0005
_Marc
h
_x000
5_Apri
l
_x0003
_May
_x000
4_June
_x000
4_July
_x0004
_Aug.
_x0005
_Sept.
_x000
4_Oct.
_x000
4_Nov
.
_x0004
_Dec.
_x000
4_Jan.
_x0004
_Feb.
_x0004
_Mar.
_x000
5_Apri
l
_x0003
_May
_x000
4_June
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
Number of Players
Number of Players
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Master budget
1 2 3 4 5 6 7 8 9 10 11 120
50000
100000
150000
200000
250000
300000
350000
Payment by advertising company
Cash Inflow
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Master budget
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 180
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
Ending cash
Ending cash
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14 Thank You !
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