final session: steve herrmann, editor, bbc news online

BBC MMX

news rewired session: Collaboration in digital journalism

Steve Herrmann

Editor, BBC News online

bbc.co.uk/news

BBC 2011

Linking

BBC 2011

Linking• On track to meet the target of doubling external click-throughs by 2013

• Q3 2010 monthly average 2.9m click-throughs• Q3 2011 monthly average 6.1m clicks-throughs

• Around one-third go to other news sites via ‘Moreover’ – the technology behind the ‘From Other News Sites’ box on many BBC News stories

The Daily Mail website gets around 80,000 referrals per month from the BBC News site, not including those that go via

Moreover

January 2011 February 2011 March 2011

1 c.moreover.com c.moreover.com c.moreover.com

2 www.education.gov.uk www.police.uk www.edisposals.com

3 www.youtube.com www.itv.com www.tickets.london2012.com

4 www.dailymail.co.uk www.dailymail.co.uk www.dailymail.co.uk

5 swapathon.co.uk www.london2012.com twitter.com

The top destinations for external click-throughs are

affected by the top stories that month, e.g. in February there was news of the street-level crime maps being published, ITV footage of an elderly lady

confronting armed robbers and stories about tickets for the

Olympics in 2012

BBC MMX

Linking

BBC 2011

Live coverage and linking

Ingredients:

• Breaking news

• Live streaming + video loops

• Latest developments + key points

• Best BBC links

• Latest images

• Users’ accounts

• Best of web and social

England riots: Live page

11.7m pageviews on 9 August

more than 20 million over the week

BBC 2011

Sharing and data

Eurozone in crisis

http://www.bbc.co.uk/news/business-13366011

Education league tables

http://www.bbc.co.uk/news/special/education/school_tables/primary/10/html/302.stm

BBC 2011

Social

BBC 2011

Correspondents

• Digital and broadcast

BBC 2011

Digital newsgathering

• Tour of Tahrir Square – by smartphone

BBC 2011

Steve HerrmannEditor, BBC News online

steve.herrmann@bbc.co.uk@BBCSteveH

Thank you