final presentation

S

GatoradePresentation Strategy

By: Jonathan Varjabedian

Gatorade is . . .

Target Audience

Sports Community

Active Individuals

Sports Fans

Tools and Tactics

Google AdWords

Television

Twitter Promotion/ Public Relations

Big “Tweet 2 TV Event” Idea

3 competitions

Half hour televised event

Competition between major athletes

Public chooses the athletes

Big “PossibleMatchups”

Jeter

KobeVs.LeBron

Vs.Cabrera

Manning Vs. Brady

Big “Ultimate Goal”

Have Athletes, sports fan, and active individuals associate Gatorade with their favorite athlete

/sport.

Use Twitter to get people directly involved with the campaign and put a positive mindset behind

the Gatorade brand

Performance Indicators

What is Twitter talking about?

Gatorade sales amongst target audience

Google AdWords Clicks and traffic

BUDGET

Marketing Agency: $20,000Maintenance of marketing: $60,000

Google AdWords: $360,000

Twitter Promotion Tool: $120,000

6 Athletes for 1 Hour: $40,000 x 6 = $240,000Television 1 hour spot: $500,000Venue for event: $700,000

Total: $1,640,000

Summary

Tweet 2 TV

Twitter

Target all active individuals