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DIETER RAMS

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DIETER RAMS AND HIS TEN PRINCIPLES TO LIVE BY

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Primary colors

Secondary colors

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk

Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz

01 02 03 04 05

06 07 08 09 10

01 02 03 04 05

06 07 08 09 10

DIETER RAMS

It began with a bet. The 23-year-old Dieter Rams was working as a junior in

a Frankfurt architect’s ofce when a colleague spotted an ad in a local

newspaper for an “in-house architect” at a company they knew nothing

about. He dared Mr. Rams to apply to see which of them would be chosen.

-/+

Univers LT Std Family

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30 FEET

LIFE

F

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DIETER RAMS

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games

CONTEXT PHOTO

MODEL PHOTO

FLOOR PLAN

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02A prod

criteria

aesthe

a prod

possib

MPZ 21 MULTIPRESS

CITRUS JUICER,

1972

SHARE PHOTO

YOUR GALLERY VIEW ALL

The shaver was designed in 1938,

but World War II delayed its

introduction until 1951. It featured an

oscillating cutter block with a very

thin, yet very stable steel-foil

mounted above it. This principle is

still used in Braun's shavers of today.

DIETER RAMS AND HIS TEN PRINCIPLES TO LIVE BY

EXPLORESTART TOUR

MAN IFESTO HELP

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 GOOD

10

Is Innovative

Makes a Produ

Is Aesthetic

Makes a Produ

Is Honest

Is Unobtrusive

Is Long Lasting

Is Thorough Do

Is Enviromenta

Is As Little Des

09

08

07

06

05

04

03

02

01

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30 FEET

GAME

S

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To desig

think resHow wil

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