final marketing report adma engage 2014 february 2015
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FINAL MARKETING REPORTADMA ENGAGE 2014February 2015
AUDIENCE
THE MARKETING PLAN
WEBSITE - WWW.ADMAENGAGE.COM.AULAUNCH
Totals
Sessions 10,802
Users 7,058
Av. time./session 00:01:54
Bounce rate 78.24%
Top 3 sources 1.2.3.
Top 3 referrals 1.2.3.
Layout replicated Creative Fuel, plus some new sections:• Home carousel• Speakers
• Speakers Bio• Program• Venues• Buy Tickets• Resources• About (new)
• Advisory board (new)• Sponsors
• Sponsor Kit• Sponsors 50 words
WEBSITELAUNCH
POST-EVENT
• Layout replicated Creative Fuel, plus new sections:
• Home carousel• Speakers Bio
• Sponsor Kit• Asvisory board• Sponsors page
BROCHURE
COLLATERAL & PRINTB&T DPS
EVENT GUIDE
• 8050 personalised for mail• 1000 non personalised (not
used due to program changes
• 250 Melbourne• 250 Sydney
• Live on• Live after main speakers have changed• There were 0 sales from this ad
(promotional code)
SOLUS EMAILS (SALESFORCE & INCNET)
LAUNCH
16.09.14
PROGRAM(BROCHURE) 8.10.2014
EB LAST CHANCE3.11.2014
PROGRAM UPDATES21.11.2014
Total send 15,869 13,078 20,258 382
% Opens 32.71% 23% 23% 70%
Total Click 3% 1.75% 1% 31%
4 solus eDMs were sent to support the campaign and promote the event. Best performing was the launch email with 32% open rate
There was a solus scheduled the week prior to the event but was canceled due to last minute program changes
The 4th solus was sent to existing delegates to advise them of the latest program changes
CROSS PROMOTION – ADMA EMAILS
SOCIAL
• Facebook• Google+• Twitter• LinkedIn
SOCIAL – FACEBOOK RESULTS
DATE REACH ENGAGEMENTS CTR
LAUNCH - Event intro 17-24 Sept • Syd. 10460• Melb. 9087
• 32• 28
• 0.41%
LAUNCH - # speakers 8-15 Oct • Syd 4039• Melb. 4095
• 34• 36
• 0.9%• 1.00%
EARLY BIRD EXTENDED 28 Oct – 3 Nov • Syd 2388• Mel. 3513
• 0.37%• 0.36%
LAST CHANCE EARLY BIRD
3-8 Nov • Syd: 7372• Mel. 6861
• 18• 17
• 0.25%• 0.33%
GROUP DISCOUNTS 12-17 Nov • Syd. 2310• Mel. 2588
• 7• 6
• 0.48%• 0.25%
5 posts across both cities to promote the event. Most successful version included volume of speakers. All speaker’s versions cancelled due to program changes
SOCIAL - OTHER
DATE REACH CLICKS ENGAGEMENTS
CTR
LINKEDIN – LAUNCH EMAIL
LINKEDIN - AST CHANCE EARLY BIRD
11 Nov 1936 13 1 0.75%
TWITTER – LAUNCH
TWITTER – SPEAKERS
TWITTER – AT EVENT
GOOGLE+ 29 Sept N/A 0 0 0%
• B&T Buyout• Standard MRECs &
Leaderboards• Anthill• Power Retail
DISPLAY
POWER RETAIL SOCIAL POST & BLOG
SOCIAL POST - ARTICLELOYALTY BLOG
PR
OFFER CODES AND DISCOUNTS
WORKED DIDN’T WORK
EMAILS
PAID MEDIA
SOCIAL
SEM
WHAT WORKED – WHAT DIDN’T WORK
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