final gq presentation

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Agenda

● Who we are● Editorial● Added value● Special Features● Demographics● Advertising Opportunities● Our Proposal● GQxKeurig Results● Questions

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Who We Are● Premier Men’s Style & Culture Magazine

● Owned by Condé Nast

● Global brand with 8 world editions

● Editor-in-chief: Jim Nelson

● Publisher: Howard Mittman

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Editorial Sections● GQ Report

○ Gives subscribers and readers reports of the people, parties, and latest styles

● GQHQ (GQ HeadQuarters)○ About the contributors of and readers’ responses to GQ

● Manual- Look Sharp, Live Smart○ Committed to bring the most drool-worthy gear, gadgets,

style and goodies (ex. best stuff of the year, gift guide)● GQ Intelligence

○ Facts that cover the most trending topics (ex. gay marriage) and information readers may be interested in (ex. technology, infamous people, women of the year)

● GQXX○ Interviews of famous people that are currently hot topics

(ex. Barack Obama, Steph Curry, Donald Trump)

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More Than Just a Magazine

GQ.com is Refreshed, Refined and Rebooted

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More Than Just a Magazine

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2.2 Million Followers

1.8 Million Likes

773 Thousand Followers

Special Features

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The Gentleman’s BallMen of the Year Awards GQ Gift Guide

Demographics

Gender: Male/Female 72% / 28%

Median Age 36

Median Household Income

$84,144

College Education 80%

Employment Status- Professional / Managerial

28%

Marital Status- Married / Single

65% / 35% 8

The GQ Reader vs. The Keurig Drinker

● High- Incomers● Tech Savvy● Eager to be the first on

current trends● Young to middle aged males● Heavy consumers of

alcoholic beverages

● High- Incomers● Tech Savvy & Innovative● Early adopters● Frequent travelers● Avid social media users● Heavy consumers of cold

beverages

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Brand Positioning

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MenWomen

High income

Low income

Circulation

● 2015 Rate Base: 925,000● Paid Subscriptions: 860,019● Single Copy: 93,301 ● Total Circulation: 953,320● Total Audience: 7,000,000● Official Instagram Account

Followers: 2.2 M● Official Twitter Account

Followers: 773 K

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Strong Digital Edition

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Advertising Opportunities

We offer several dimensions for advertisers wanting to partner with us. The following are some specific rates for specific dimensions.

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Our Proposal

Branded Content- Lets place Keurig Kold in a context where it is relevant

1. Sweepstake- Win a Keurig Kold2. Reportage- Advertorial written by our journalists3. Digital on video.gq.com- Video demonstration of

the product 4. Strategically Placed Ads- We offer several relevant

sections for Keurig Kold

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Our Proposal

1. 20 Days of giveaway with #GQxKeurig- A contest will be held each day 20 days before

christmas by using #GQxKeurig on Instagram- The winner receives a Keurig Kold- Goal: Generate Buzz

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Our Proposal

2. Ad

- A print ad will be strategically placed e.g. by our gadget section, our gift guide or intelligence section

- Goal: To link all promotions together and have people get interested in what we advertise (have them go to gq.com and video.gq.com for more information)

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Our Proposal

3. Advertorial- How to Entertain Like a Man with Keurig Kold

- Fold out ad showing how Keurig Kold can assist you in making the perfect cocktail

- Incorporate GQ profiles- Goal: Create a need and a want for the product

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Our Proposal

4. Digital Content- Tutorial using Keurig Kold

- A “How To” video posted on Video.GQ.com - Feature celebrity spokesperson- Created by using GQ’s resources- Goal: Brand Keurig Kold with GQ’s coveted style

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Pricing Bundle

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$175,000Print Ads in November, December, & January Issues

Fold Out Ad in December Issue

Keurig Kold Giveaway & Promotional Video

Future With

● Sponsorship opportunities with events such as GQ Gentlemen’s Ball and Men of the Year Awards

● Gentleman’s Manual● Continued Advertorials ● Coupon inserts

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Executive summary

● GQ is the leading media platform for influential (gentle)men that are most likely to buy gadgets and technology to impress others

● Keurig will reach an audience of 7MM● GQ offers an unmatched opportunity to

position Keurig Kold in a sophisticated way● GQ is one of the leading media vehicle to

drive blogger influence for gadgets

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Questions?

Look Sharp,Live Smart Drink Kold.

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Contact Information

● Sarah Yunhye Park○ ypark75@illinois.edu / 217-552-8021

● Caitlin Stachura○ cstachu2@illinois.edu / 815-474-2232

● Grace Cody○ graceacody@gmail.com / 708-250-6249

● Mary Licata○ mlicata2@illinois.edu / 170-8267-1309

● Malcolm Hill○ mahill5@illinois.edu / 618-580-333

● Josefina Welin○ josefina.welin@gmail.com / 872-202-0656

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