fin international expansion in japan
Post on 20-Jun-2015
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–Fin Website
“Fin is not just a technology, rather it’s an innovation that helps u get all you need
right in your palm.”
–Accenture
“Japanese consumers are tech savvy and price-consicous, forcing companies to
come up with cheaper prices, feature-rich devices.”
Make Life EasierFrancisco UzcateguiYesmina Morales Tony Liu
Roshik MohamedWear Fin!
About Us
Originated in Kerala, India
Office in Palo Alto, CA
12 full-time employees
College project
Manufacture in China
Launch in Japan
Market Environment
Reasons for Japan
Product Sourcing
Market Segmentation
Sales Strategy
Finances
Exit
Market Environment
Ring Nod
Competitors:
Market Environment
Affordability
StyleRing $165
Nod $149.99
Fin $100
Market Environment
Market Environment
Strengths !
Research and development First mover
Weaknesses !
Less manufacturing control Uncertainty of demand
Opportunities !
Developed economy Technology savvy
Threats !
Incoming substitutes Longer channel lengths
Low prices for consumers + differentiation
Global Standardization
Market Environment
Reasons for Japan
Tech savvy consumers
Quick to critical mass
2nd largest developed economy
Foreign investment friendly
Closer to China
Product Sourcing
Leverage core competencies | Strategical adjustments | Skilled labour force
Product Sourcing
Outsource | Intellectual Protection | Export | Resources
Market Segmentation
Demographics !
15-30 age group High school and working
Psychographics !
Smartphone user Active lifestyle
Behaviour !
Exercise and entertainment Smartphone control
Decision !
High-involvement Sampling
Sales Strategy
Push !
Experience product Personal selling
Pull !
Media advertising Budget constraint
Distribution
Partnerships | Select Retail Locations | Online
Sales Strategy
Partnerships | Select Retail Locations | Online
Nintendo, Nike, and Apple
Product sampling
Product discounts
Product development
Sales Strategy
Partnerships | Select Retail Locations | Online
Yodobashi Camera
Apple Store Japan
Nike Store Japan
Sales Strategy
Partnerships | Select Retail Locations | Online
onlineshop.nintendo.co.jp
apple.com/jp
nike.com/jp
Advertise on:
Finances
Tax exemption
Angel Fund
KPMG
Amazon web services
Japanese banks
Incentives:
Sales Forecast
3% Market Penetration | 8 Million customers | 244K sales
Finances
Strong yen
Abenomics
Foreign exchange issues:
Finances
Weak yuan
What does that mean?
Foreign exchange issues:
What if the market is not the right one?
Exit
Make Life EasierFrancisco UzcateguiYesmina Morales Tony Liu
Roshik MohamedWear Fin!
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