film as entertainment, art, and commodity
Post on 06-May-2015
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HOW MOVIES GET MADE:
THE BUSINESS SIDE OF
FILMMAKING
THFM 1610: Introduction to FilmDr. Rosalind Sibielski, Bowling Green State University
THE BUSINESS OF FILMMAKING Commercial filmmaking is a for-
profit endeavor Economic considerations are a key
factor in decisions concerning which films get financing & which films get made
Industrial concerns have just as much influence on how films are made as the artistic concerns of the filmmakers
THE FILM INDUSTRYProduction = Movie is made
Distribution = What format & in what venues movie will be seen by audiences, as well as how it will get to those venues
Exhibition = Movie is shown to audiences
*production, distribution, and exhibition are the three branches of the film industry
PROPOSED MOVIE PROJECT:REMAKE OF BARTHOLOMEW'S SONG (2006) Original Film = DIY Mode of Production
written, directed, & edited by Destin Cretton & Lowell Frank
cast = 6 actors (2 of whom werealso crew members)
crew = 6 (+ 1 producer) budget = $2,500.00shot entirely on location at
CSU Campus Operations Building
MODES OF PRODUCTION Large-Scale Production
$225 million (same as Man of Steel)
Independent Production$70 million Django Unchained had a budget of $100
million, while Silver Linings Playbook was made for around $21 million
Small-Scale Production$2.5 million (same as Beasts of the
Southern Wild)
Exploitation Film$3 million (Same as Paranormal
Activity2)
SCRIPTWRITING & FUNDING
PRODUCT PLACEMENT
Products used by characters within scene
http://www.youtube.com/watch?v=KjB6r-HDDI0
Filmmakers receive production money from advertisers to feature their products in the filmVisual placement
within sceneVerbal reference
within scene
CO-PROMOTION
https://www.youtube.com/watch?v=GPjnqoD91x0
Companies provide production money in exchange for cross-promotional use of characters and/or scenes from the movie in advertising for their own products
MERCHANDISING Companies purchase the
licensing rights to the characters and/or title of your film, which they then use in the manufacturing of a range of consumer goods
CASTING & HIRING CREW
Steven Spielber
g
Steven Soderber
g
Brandon Cronenberg
Drew Goddar
d
Leonardo DiCaprio
James Franco
Jonny Lee Miller
Tahmoh Penikett
SHOOTING A MOVIE
Filming on a sound stageExample: Inception
Filming on locationExample: The Hunger Games
Filming in front of a green screenExample: The Avengers
THEATRICAL DISTRIBUTION MODELS
Platforming
Wide Release
Limited Release
Non-Theatrical Release
ANCILLARY MARKETS foreign theatrical distribution
video-on-demand
cable TV premium movie channels
cable TV stations that play movies as part of their programming schedules
cable TV networks that feature small-budget independent films
home video
legal digital downloads and streaming services
film festivals
free video sharing sites
ADVERTAINMENT Movies that are made to
advertise a product/service or publicize a corporation
Often marketed as products in and of themselves, with ad campaigns for the advertisements
The Internet has provided a platform for this kind of publicity, although it is not limited just to content featured on Web sites
THE MIRROR BETWEEN US Written & Directed by Kahlil Joseph
EUGENE Director: Spencer Susser Screenwriter: Adam Blampied
¡EL TONTO! Director: Lake Bell Screenwriter: Ben Sayeg
MODERN/LOVE Director: Lee Toland Krieger Screenwriter: Amy Jacobowitz
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