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Protection Against Predators

By Lee Anderson, Michael Jardine, Ethan Thomson,

Daniel McDonald and Colvin Morrison

Who? The Children

What?

Protection

Where? At home

Why?

To protect the kids

Problem?

Yes, the problem is there is a growing number of

young children gaining access to the internet

and are being put at risk against Cyber bullies or

predators.

How can we protect the youth on the internet?

We can protect the youth on the internet by having a fail safe system in place that can alert parents their children are in danger and allow

them to take further action!

We are students from Fife College and Our idea is based around

the fact that more and more children have access to the internet

via all the new devices whether it is smart phones or tablets or

even the good old fashioned PC. With all this new flood of internet

accessible devices parents can be placed into a position of worry

about whom their kids are talking too exactly. There are growing

numbers of children who are at risk of internet predators and or

cyber bullying; both are topics that are hard to bring up with their

parents. Our app is going to ensure that parents can at least get

some form of peace of mind. When a child is targeted whether it

be a predator or cyber bully our app will recognise key words and

phrases mentioned and automatically take a snap shot of the

screen then send it to the parents phone.

Our potential users all agreed on the benefits of this

app, they gave slightly different feedback on the app

with some saying it should be an additional feature

provided by your network and some saying it should

be optional download from an apps store.

Mobile Spy is the most

similar app we could

find. This app is

expensive and based on

a subscription fee

putting allot of potential

buyers off. This app is

also marketed around

being a spy app which

is an invasion of privacy

and potentially illegal.

The core feature of this app is going to be the ability to recognise key words and phrases with the key logger and determine if they pose a

threat to the user.

MENU

The technical feasibility will be reliant on a key logging technology that is available. The data this app will generate

will be from the users logs of potentially harmful conversations.

The business model is based off building an app which its number one priority is the protection of young venerable internet users. We got 13 customer pledges from people who were interested in seeing this app

being made.

We done an online survey highlighting the

the needs and expectations of the

potential users. The best market strategy

for the selling of this app would be to have

a high add campaign to raise awareness

of this app.

[Marketing Strategy]

We asked what people would be willing to pay for this app and most people agree on the £0.69 to £1.99 price range making the app affordable for all parents

83.33% of people we asked agree that this app is about the protection of venerable children

App Design Mock-up