fevicol advertising
Post on 01-Nov-2014
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PRESENTATION ON
INTRODUCTIONFevicol is a brand of
adhesives owned by the Indian company Pidilite
It is one of the largest selling adhesives brand in Asia
Current Ad StrategiesOne of the main
reasons for Fevicol’s popularity is the creative marketing strategy.
It includes successful advertising campaigns created by Ogilvy and Mather
Media Selection and Coverage*Print*
‘Fevicol Ka Jod’
OOH : ‘’Zor Laga Ke Haiyaa’’
*TVC*‘Joint Family’ and ‘Pakde
Rahna Chorna nahi’
MoochWali
S.T.P.
Segmentation : Mass Market Identifying base: Economic Products with
quick solutionTarget Group Wholesalers, retailers, stationery stores,
carpenters, housewives, studentsPositioningThe No. 1 white adhesive brand in Asia
Competitors :AralditeBondtideLociteDendrite
Tagline/ Slogan :The Ultimate AdhesiveUSP : The largest selling white adhesive brand
in India
Thank You By
Pooja and Ankita
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