fertile women and their sensitivity to male attractiveness in commercial interaction ( karolien...

Fertile women and their sensitivity to male attractiveness in commercial interaction

( Karolien Driesmans)

Zijn vrouwen in hun vruchtbare periode gevoeliger voor overtuiging door aantrekkelijke mannen?

Zijn vrouwen in hun vruchtbare periode gevoeliger voor overtuiging door aantrekkelijke mannen?

-reclame

-sales interacties

- Word of mouth

Browner skin  Narrower facial shape  Less fat  Fuller and more symmetrical lips  Darker eye brows  More and darker lashes  Upper half of the face broader in relation to the lower  Higher cheek bones  Prominent lower jaw  More prominent chin  No receding brows  Thinner lids  No wrinkles between nose and corner of the mouth 

These findings suggest that around ovulation women are more receptive to stimuli that highlight the qualities of potential mates.

Do these results also hold in a marketing context?

Are fertile women (compared to non-fertile women) more sensitive to and more persuaded by specific types of men (symmetric, masculine, tall, dominant) in personal sales encounters, advertisements or word of mouth ?

menstrual menstrual lutteal