fast moving consumer goods
Post on 07-May-2015
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SMT.CHANDIBAI HIMATHMAL MANSUKHANI COLLEGE
Presented by:
HARSHA MATTA
SYBFM
CHM COLLEGE
ULHASNAGAR
Fastest Growin
g Sector
In Early
1980’s Till
1990’s.
After 1990’s, Introduction Of
Other Product Types
Fourth Largest Sector
Of Indian Econo
my
Market Size Of More Than 60000 Crore
Introduction
Also known as Consumer Packaged Goods (CPG)
Well established distribution network,
Low penetration levels,
Absolute profit made on FMCG products is relatively
small but they sell in large quantity & earn large profits,
Intense competition between the organized and
unorganized segments,
Lower per capital consumption &
Low operating cost.
SWOT Analysis
STRENGTHSWEAKNESSOPPORTUNITIESTHREATS
Weakness • Lower Scope Of Investing In Technology And Achieving Economies Of Scale, Especially In Small Sectors• Low Exports Levels• "Me-tooʺ Products, Which Illegally Mimic The Labels Of The Established Brands. These Products Narrow The Scope Of FMCG Products In Rural And Semi-urban Market.
Opportunities Untapped Rural Market• Rising Income Levels, I.E. Increase In Purchasing Power Of Consumers• Large Domestic Market- A Population Of Over One Billion.• Export Potential• High Consumer Goods Spending
Threat •Removal Of Import Restrictions Resulting In Replacing Of DomesticBrands• Slowdown In Rural Demand• Tax And Regulatory Structure
SWOT Analysis
FMCG Category & Products
Household Caree.g. laundry soaps, mosquito repellents, dish cleaners etc.
Food & Beveragese.g. soft drinks, bakery products, tea, coffee, vegetables etc.
Personal Care
e.g. oral care, hair care, skin care, cosmetics, deodorants, perfumes etc.
Packaging
Attractive packs
Vibrant colors
Pack will show the important feature of product
Protective packaging( bru coffee)
Size wise packing (Navratna oil and Colgate)
According to segmentation of Market
Packaging should be enhanced time by time
Affordable packs ( coca cola 200 ml).
Advertisement
Huge investment on advertisement
Frequent broadcast
Specially during peak hours
During live matches
During popular TV shows
Target TV channels ( M TV, V TV)
Through banners, posters, trial packs, events, hoardings, radio etc.
Based on Market Research
Why Advertisement?
As a reminder
To inform about our product
To show the success of brand
To attract the customers
To hamper the unsecured mind of consumer (e.g. saffola,dettol)
To arise the need purposely
To attach consumer emotionally with product
To show facts and figures of products
Hindustan Unilever Limited
Earlier known as Hindustan lever limited.
It was formed in 1933 as lever brothers India limited Headquartered in Mumbai.
Hul is the market leader in Indian products such as tea, soaps, detergentsetc.
The company’s statement of corporate purpose is to ³meet the everyday needs of people,
everywhere.´
The company was renamed in late June 2007 to³ Hindustan unilever limited.
Hul holds 100 factories across India for manufacturing its diverse product range.
ITC
ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 bln and a turnover of US $ 6 bln.
ITC ranks among India's 10 Most Valuable (company)Brands.
While ITC is an outstanding market leader in cigarettes, Hotels, Paperboards, Packaging and Agri-Export.
ITC is rated among the World's Best Big Companies. BOARD OF DIRECTORS
Domestic Players
B R I TA N N I A I N D I A LT D . ( B I L )
D A B U R I N D I A LT D .
I N D I A N T O B A C C O C O R P O R AT I O N LT D . ( I T C L )
M A R I C O
N I R M A LT D .
C A D B U R Y I N D I A LT D . ( C I L )
C A R G I L L
C O C A - C O L A
C O L G AT E PA L M O L I V E I N D I A
H . J . H E I N Z C O .
H I N D U S TA N L E V E R LT D . ( H L L )
N E S T L E I N D I A LT D .
P R O C T E R & G A M B L E
Foreign Players
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