fashion marketing (branding)

Fashion Marketing

What is fashion?

Change

Short Term

Trend

Art & Design Personalize

10$

100$

Fashion Marketing Concept Product

Ensure: Creative & Design

High Concern Design, Customer & Profit

Loyal + Satisfaction + Repeat Purchases

Help the business to succeed

Marketing

What Fashion Marketers Build:

Image

Believes

Trust

Style

Lifestyle

Ethics

Quality

Staff

Environment Catwalk

Model

FashionBranding

Brand Identity LogoEmotional Corporate

Image

Visual Aspects Mark / IconSimplest

Form

Theme

Theme

Theme

Theme

Theme

Joint Venture

JV

JV

JV

JV

Sub Brand

Sub Brand

Sub Brand

Sub Brand

Sub Brand

Sub Brand

Marketing Mix

Product Management: Satisfy Needs

Research + Coordinate with other

Price : Cover All ExpensesDesigner / Retail

PromotionStaff, Catalogs, Ads, PR …..

Place: Distribution Retail Outlet, Online

Product

All In Customized

Place

Direct Retail Shop

Agent

Online

PriceTop Price

Premium Price

Mid-Price

Low-Price

Protected Name/Customized

Luxury Brands

Mass Market Brands _Fast

Private Label / Mass Production

Fashion Promotion

Ads

Catalogue

Offer

Sponsorship

Event

PR

Thank you