fashion- chapter 12 vocab. what is overall term for any form of communication used to inform,...

Quiz Review Game

Fashion- Chapter 12 Vocab

What is overall term for ANY form of communication used to inform, persuade or remind people about products or enhance image?

promotion

TRUE or FALSE?TRUE or FALSE?

Advertising is a non-paid message that communicates information about a company’s goods and services

TRUE or FALSE?TRUE or FALSE?

Publicity is any non-paid message that communicates information about a company’s goods and services

Any short-term incentive used to interest customers in buying products is called this:(For example: buy one-get one, spend $75 and get free shipping, you will enter a raffle for a shopping spree…)

sales promotion

A special event that has live models and is theatrical and entertaining used to present fashion lines is called:

fashion show

What do we call any combination of these 4 components of promotion:

sales promotionpublic relations and publicityadvertising personal selling

a promotional mix

TRUE or FALSE?TRUE or FALSE?

A name, design or symbol that identifies a business or organization is called a brand

TRUE or FALSE?TRUE or FALSE?

Licensing is a verbal agreement giving the rights to produce and promote a designer’s fashion

What do we call a detailed, written guide a business develops to plan which promotional components they will use to reach their goals?

fashion promotional plan

The integrated look of entire store is called:

visual merchandising

What do merchandisers create to present their merchandise to attract customers so they will examine it and buy it?

a display

What are the permanent or movable store furnishings that are used to hold or display merchandise?

fixtures