faro recruitment (final)

Agenda• Objectives• Business Development• Events• Return on Investment• Appendix• Competitors

ObjectivesObjective 1 - Business Development• Job Function: Finance Head/ General Manager or Director Level / HR Head / IT Head• Company Sizes: All levels covers SMEs, Medium Size (below 1,000 employees) with multi-

offices presence in Asia, Global Corporations• Location: Hong Kong• Industries: Various• ($20,000= 400 Leads)• 1 Lead Capture (Free)

Objective 2 – Events• Same Target Group as above• 2 to 3 seminars for 2017 with 40 attendees each time• ($10,000= 200-250 Leads) • 2 Lead Captures (Free)

Business Development Samples

LeadsviaContent

Sponsoredcontentappearsfront&centerinthehomepagefeedofyourtargetaudience.

45% ofreadersareexecutives.

Questions? : nblankenship@linkedin.com

Business Development Lead Capture Landing Page

Questions? : nblankenship@linkedin.com

1 Landing Page For Business Development

Business Development Results

On average, 400 Business Development Email Leads

Targeting• Geo

• Seniority: Manager, Director, VP, CXO, Partner

• Function: Human Resources, Business Development

• Gender: Female

Events

Events Samples for other clients

80% of leads translated into new clients

Examples:295 Email Addresses +208 Likes

$10k

2 - Landing Page for Events

EventsResults

On average, 250 Interested parties for the events

: nblankenship@linkedin.com

ROI ProjectionConversions are higher because you have the email address from the Lead Capture Page that is free!

400 BD LeadsBusiness Development

= 1 Lead Capture Page ($20k Credit for Sponsored Updates)

5% Conversion 20 Clients

$20,000/Value of new

client(2 placements a year)

$400,000 Revenue

USE CASE EST. LEADS Conversion Rate

Conversions Investment ROI Projection

200-250 leads

Internal & Events= 2 Lead Capture Pages ($10k Credit

for Sponsored Updates)

50% Conversion

100 - 125 Attendees

Appendix

• Hosting events at our Hong Kong office• Spend VS Competitors

Competitors

Companies LinksInternational

ALS International

Gemini Personnel

HRrnet One ConnectedGroup

Partnered with LinkedIn (since)

June 2012 August 2013 May 2014 Dec 2012 August 2010

Followers at the Beginning

374 1,227 2,387 925 61

Present 8606 12,273 18,501 9,948 51,262

Average Followers per year

2,058 3,682 8,057 2,256 8,533.5

Increasing trend

Yes Yes Yes Yes Yes

Media Products Yes Yes Yes Yes Yes

Faro

March 2015

17

2,369

2,352

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