fancourt moments of truth

Brains, like hearts, go Brains, like hearts, go Brains, like hearts, go Brains, like hearts, go Brains, like hearts, go Brains, like hearts, go Brains, like hearts, go Brains, like hearts, go

where they are where they are where they are where they are where they are where they are where they are where they are

appreciated.appreciated.appreciated.appreciated.appreciated.appreciated.appreciated.appreciated.

Walt Disney said; Walt Disney said;

brandStrategy.co.za

Mike & The Mechanics

Michael Said

brandStrategy

brandStrategy.co.za

twitter.com/mike_said_what#Fancourt

slideshare.com/mikesaidwhatFancourtMOT!

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Help, It Feels Like I Am Drowning!

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7 Rules Of Work

Be On Time

Don’t Steal

Don’t Screw The Crew

Don’t Swear

Have Respect For All

brandStrategy.co.za

Have Respect For All

Make Money

Have Fun

There are FOUR

questions that

brandStrategy.co.za

questions that every customer

asks themselves…

brandStrategy.co.za

Question 1 – Can I Afford This?

Question 2 – Will This Work?

Question 3 – How Will This Make Me Feel?

�

�

�Question 3 – How Will This Make Me Feel?

Question 4 – How Will I Feel I When My Friends See Me There?

�

�

1 + 2 + 3 + 4 = �

“Anyone who does not make money selling food,

should be locked up!”

“Food Cost, the last

brandStrategy.co.za

“Food Cost, the last controllable expense!”

“Owning a business without marketing is like winking at a girl in the

dark…”

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“You know exactly what you are doing BUT nobody

else does.”

“Perception is more important than reality…”

“It is more important what people think you are than

brandStrategy.co.za

people think you are than what you actually are.”

“Your Moments Of Truth”

“There are thousands of TOUCH POINTS within

your restaurant every day,

brandStrategy.co.za

your restaurant every day, are you delivering on all of

them?”

Opportunity To CompeteOpportunity To Compete

The Reinvestment

The Reinvestment

Moment Of Delivery

Moment Of Delivery

Opportunity

Website

MarketingNews

Opportunity

Reputation

Social MediaPublications

PR

Experience

The Phone

Call

The Email

Confirmation

The AirportThe Checkout

The

Departure

Experience

The Parking

The

Reception

The Check InThe Room

The First Call

The First

Meal

Opportunity

Pre

Checkout

CheckoutFollow

Up

Opportunity

Greeting

InvitationPhone

Call

Email

Let’s Get This Thing Back OnThe Road Already!

“SERVICE.”

“Making Serving Others Your Number One

Priority!”

brandStrategy.co.za

Priority!”

Let’s Get This Thing Back OnThe Road Already!

“ATTITUDE!”

“How you think about your customer is exactly how you will treat them!”

brandStrategy.co.za

how you will treat them!”

Let’s Get This Thing Back OnThe Road Already!

“CONSISTENCY”

“Set high service levels and maintain them each

and every day!”

brandStrategy.co.za

and every day!”

Let’s Get This Thing Back OnThe Road Already!

“TEAMWORK!”

“Look for ways to make each other look good.”

brandStrategy.co.za

Wishing You Every Success

brandStrategy.co.za

Twitter: mike_said_what

Facebook: brandstrategy-consulting

Facebook Personal: mikesaidwhat

LinkedIn: mikesaidwhatLinkedIn: mikesaidwhat

YouTube: mikesaidwhat

Website: www.strtgy.co.za

Email Me: info@mikesaid.co.za

Call Me: 082 449 7367brandStrategy.co.za

brandStrategy.co.za