faizel mohammed principal marketing officer · principal marketing officer. stats sa publishes over...

Things your data didn't tell you

Faizel MohammedPrincipal Marketing Officer

Stats SA publishes over 300 publications

Data available via print, digital and mobile

This data provides

you with

Facts

Mid Year Estimates 2016 CS 2016

Population Data

GDP Q2 2016 GDP Q2 2016

Economic Data

CS 2016

Poverty Data

That’s great for big

picture thinking ….but

not for my data needs.

That’s great for big

picture thinking ….but

not for my---specific—

localized-- data needs.

Census

The census data offers demographic, population and economic baseline information

Specific Localized Data Needs

Such as age, sex, education, occupation, economic activity and where people live, what they own, where they have come from.

1 + 1 = 11Maximising the benefit of leveraging your data with Stats SA’s data

Census Data and Cross Tabulation

Or When Sally met data

My future husband must be:

• Male

• Aged 21-34

• Single (never married)

• Has Bachelor’s degree or higher

• Earns above R25 600 a month

My future husband must be:

• Male

• Aged 21-34

• Single (never married)

• Has Bachelor’s degree or higher

• Earns above R25 600 a month

1 606 996

My future husband must be:

• Male

• Aged 21-34

• Single (never married)

• Has Bachelor’s degree or higher

• Earns above R25 600 a month

545 444

My future husband must be:

• Male

• Aged 21-34

• Single (never married)

• Has Bachelor’s degree or higher

• Earns above R25 600 a month

352 351

My future husband must be:

• Male

• Aged 21-34

• Single (never married)

• Has Bachelor’s degree or higher

• Earns above R25 600 a month

15 014

My future husband must be:

• Male

• Aged 21-34

• Single (never married)

• Has Bachelor’s degree or higher

• Earns above R25 600 a month

1 004

My future husband must be:

• Male

• Aged 21-34

• Single (never married)

• Has Bachelor’s degree or higher

• Earns above R25 600 a month

1 004

Updating for 2011

Choose GeographyaGendera Agea

Incomea Educationa Marital Statusa

The number had risen to around 8852 in 2011

PS…Sally has found the 1 in 8852

Change in definition Men Aged 21-34

NW in Focus

Get hold of us

Faizel Mohammedfaizelm@statssa.gov.za08290270810124063505

Malefyane Mautlamalefyanem@statssa.gov.za

08290476960123108683

Thank You