fair n lovely

Fair n Lovely

Why there is need for fair skin

People will not talk , affecting our Confidence

SELF ESTEEM

Skin care Category overviewThe skin care market is at a primary stage in

IndiaPenetration level of this segment in India is

around 20 per centIn skin care- sub category Skin Whitening- 80% contributors are femalesMales constitute 20 percent of the total sales

for fairness creams in India.

Market SizeRs. 3,465 crore Skin care market in India

Market size for fairness cream in India was estimated to be Rs.800 crore.

Market growth rate ranges between 15 - 20% on a year-to-year basis.

Key PlayersPlayer Brand Product Category

HUL Fair & LovelyFair & Lovely Menz Active

Cream

Cavin Kare Fairever Cream

Godrej Fair Glow Soap

Emami Naturally FairFair & Handsome

Cream

Paras Freshia Cream

Others Himalaya's Fairness Cream Shahnaz's Fair One Ozone's No-Marks, etc

 Cream

HINDUSTAN UNILEVER LIMITEDHLL- HULHUL – India’s largest consumer product

company formed in 1933 by Lever brothers in India

HUL- market product leader in India (Fair n lovely)

Skin care Products -HUL

Fair n LovelyVaselineLakmePonds Aviance

Fair and LovelyLaunched in 197576 percent of the market shareSouth Contributes largest in sales (36%)West and North Contributes 23% in sales

approximately.East contributes 18% in sales.

TrendsFair n Lovely Foundation aims at economic

empowerment of women across India.

Supports in areas of education, career and enterprises.

People – Target GroupTarget market is:Young Women aged 18- 35Middle class (Urban and Rural)

Marketing Mix – 4 P’s

Products

PriceFair & Lovely Anti Marks – 25 gm = Rs. 43/- - 50 gm = Rs. 80/- Fair & Lovely Skin Clarity – 50 gm = Rs. 65/- Fair & Lovely Multi Vitamin – 25 gm = Rs. 35/- - 80 gm = Rs. 96/- - 50 gm = Rs. 66/-Fair & Lovely Ayurveda – 9 gm = Rs. 7/- - 25 gm = Rs. 35 /-Fair & Lovely Winter Fair – 25 gm = Rs. 37/- - 50 gm = Rs. 68 /-

PlaceRetail outletsCosmetics StoresChemistsHyper marketsSuper markets

Distribution NetworkHUL products are distributed through a network

of 4000 redistributors of stockiest covering 6.3million retail outlets

PromotionTV CampaignFairness MeterFair n Lovely scholarship program 2007 on R

world

Porter’s Theory

B.C.G.

P.L.C.

Thanks