factors effecting the brand on cpd
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Start with the Name of ALLAH
THE ROSE GROUPGroup Leader
Umer Khalid Habib 12130Group Members
Arooj Azam 12151M. Bilal 10192Azra Battol 12134Umair Naveed 10191
TopicFactors Effecting the Consumer
Purchase Decision
SubjectQuantitative Techniques In Business
INTRODUCTION Determine the impact of brand
Brand impact on consumer
Consumer purchase decision
o Brand
o Price
o Product quality
o Packaging
o Availability
Theoretical Framework
Consumer Purchase Decision
Brand
Product Quality
Price
Packaging
Availability
Variables
Independent variable Consumer purchase decision
Dependent variables Brand
Product quality
Price
Packaging
Availability
Which factors effecting the consumer
purchase decision?
Research Question
HypothesisH0: There is no relationship between brand and consumer purchase decision. H1: There is relationship between brand and consumer purchase decision.H0: There is no relationship between product and consumer purchase decision.H2: There is relationship between product and consumer purchase decision.H0: There is no relationship between price and consumer purchase decision.H3: There is relationship between price and consumer purchase decision.
Methodology
Making Questionnaire
45-Sample size
Validity and reliability
SPSS Software
Data preparation Collect and arrange data
Data put into SPSS
Select the attempt questions
Reject the non attempt questions
Analyze the whole data
Output/Result
Respondance profile
Interpretation Overall picture of our data collection
Frequency of respondent is shown
Respondent fill a data
Valid percentage of data
Bar charts
Scatter plotsScatter plot is plot or graph of two variables that shows how
the score on one variable associates with his or her score on
the other variable.
Five figure summary of scale variable
Interpretation Check the descriptive statistics Minimum / Maximum Mean / Std. Deviation Variance / Skewness
Scatter plot
Interpretation Shows a scatter plot of all variables
Diagonal upward straight regression line
Showing positive association between the variables
There is a strong relationship between all the variables
CorrelationCorrelation is a statistical process that determines the mutual
relationship between two or more variable if change in one
variable then systematic change in the other variable.
Regression analysisRegression analysis is use to measure the relationship between
two or more variables one variable is depended and other is
independent .
Types of regressionSimple regression
Multiple regression
Correlation
Interpretation Significant association between all the variables linear relationship Fulfill the assumption of pearcprrelation Positive relationship
Regression
Interpretation Investigate the best predictors of brand Statistically significant, F=3.851, p<0.05 Adjusted R square value was 0.245
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