facebook tools and tech ncet tech bites

Facebook Tools/TechStop Wasting your Time on Facebook.

Learn 5 Tools and Technologies for Success.

Milena Regos Out&About MarketingHashtag: #NCETTech

@milenaregos

1.Build2.Grow3.Engage4.Measure5.Monetize

Facebook Plan

Hashtag: #NCETTech

BUILDTimeline Cover

FB apps

FB Events

Email list building

Your custom landing page?

Claim PlaceHashtag: #NCETTech

Timeline cover specs. Include Call to Action!

Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Tool: Use Bit.ly to abbreviate links and get stats.

Hashtag: #NCETTech

No designer? No problem.

Hashtag: #NCETTech

Facebook apps‣ Connect other social networks: Twitter, Instagram, Pinterest, YouTube‣ Email generation‣ Create Contests / Giveaways‣ Custom landing pages‣ Vendors / Tools

‣ Heyo‣ WooBox‣ ShortStack

Hashtag: #NCETTech

Hashtag: #NCETTech

Create a contest with

Heyo or WooBox

Hashtag: #NCETTech

Free FB appsUse WooBox.com and connect your Instagram, Twitter,

YouTube and Pinterest

Price: Free

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Fan gated value added

content

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Hashtag: #NCETTech

Hashtag: #NCETTech

Local business tipTo allow check ins:

Claim your place - add physical address in your page description

Hashtag: #NCETTech

What 3 FB apps would you do tomorrow?

Write them down.

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How do I increase my Facebook likes?

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GROW

Quality + Relevant Content

Exclusive offers

Contests/Giveaways

Facebook ads

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Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Run Highly Targeted Facebook ads

facebook.com/adsfacebook.com/business

Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Use the Power Editor for advanced FB ad management

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Contests/Giveaways

Hashtag: #NCETTech

FB offers/exclusive deals

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Hashtag: #NCETTech

How often to post?

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ENGAGE

Act as page not you

Respond/Comment

Tag pages

Schedule

Use hashtags

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Use Facebook as your Business

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Establish Content Publishing Schedule = Save Time

‣ Schedule ahead: ‣ PostPlanner‣ Facebook‣ Buffer

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Save 2 hours a day with PostPlanner

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PostPlanner Content Suggestions

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Schedule with Facebook

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Hashtag: #NCETTech

Comment/ReplyWithin 24 hours max!!

Use App “Pages” for people on the GO

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How to tag other people/pages?

Use @ before their name/page

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Use of hashtags

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Measure

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Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

Hashtag: #NCETTech

ROI?

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52% of marketers have found a customer via Facebook

Source: Hubspot2013

ROI=167%

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ROI=337%

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ROI= 2,616%

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Remember that social is not all about sales

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Facebook is FREE

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‣ Timeline cover‣ FB apps‣ FB ads‣ Exclusive offers‣ Know what’s working

Takeaways

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Bonus: Get your FB Score

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Questions?

Milena RegosOut&About Marketing

milena@outandaboutmarketing.comTwitter: @milenaregos

Hashtag: #NCETTech