div class=ts-pagebuttonPage 1button div class=ts-image a href=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5page1jpg target=_blank amp-img class=ts-thumb alt=Page 1: Facebook Presentation New Media Drivers License src=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5thumbnails1jpg width=142 height=106 layout=responsive amp-imga divpCraig BissonMSU New Media Drivers License Spring 2011p pSocial Media Campaignpdivdiv class=ts-pagebuttonPage 2button div class=ts-image a href=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5page2jpg target=_blank amp-img class=ts-thumb alt=Page 2: Facebook Presentation New Media Drivers License src=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5thumbnails2jpg width=142 height=106 layout=responsive amp-imga divp2004: Facebook Created2005: 55 Million Users2006: 12 Million Users2007: 50 Million Users2008: 100 Million Users2009: 350 Million Users2010: 400 Million Userspdivdiv class=ts-pagebuttonPage 3button div class=ts-image a href=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5page3jpg target=_blank amp-img class=ts-thumb alt=Page 3: Facebook Presentation New Media Drivers License src=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5thumbnails3jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 4button div class=ts-image a href=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5page4jpg target=_blank amp-img class=ts-thumb alt=Page 4: Facebook Presentation New Media Drivers License src=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5thumbnails4jpg width=142 height=106 layout=responsive amp-imga divpFilling In The Social MediaBlankspdivdiv class=ts-pagebuttonPage 5button div class=ts-image a href=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5page5jpg target=_blank amp-img class=ts-thumb alt=Page 5: Facebook Presentation New Media Drivers License src=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5thumbnails5jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 6button div class=ts-image a href=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5page6jpg target=_blank amp-img class=ts-thumb alt=Page 6: Facebook Presentation New Media Drivers License src=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5thumbnails6jpg width=142 height=106 layout=responsive amp-imga divpSocial Mediap pConnectivityp pFace to Face Chatp p“The Life Feed”p pShare Lifepdivdiv class=ts-pagebuttonPage 7button div class=ts-image a href=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5page7jpg target=_blank amp-img class=ts-thumb alt=Page 7: Facebook Presentation New Media Drivers License src=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5thumbnails7jpg width=142 height=106 layout=responsive amp-imga divpSearch Engine Optimizationp pYour customers are looking for YOUpdivdiv class=ts-pagebuttonPage 8button div class=ts-image a href=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5page8jpg target=_blank amp-img class=ts-thumb alt=Page 8: Facebook Presentation New Media Drivers License src=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5thumbnails8jpg width=142 height=106 layout=responsive amp-imga divpSam Checks Inp pSam Earns Pointsp pShops Promotep pSam Shopsp pFriends Notifiedpdivdiv class=ts-pagebuttonPage 9button div class=ts-image a href=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5page9jpg target=_blank amp-img class=ts-thumb alt=Page 9: Facebook Presentation New Media Drivers License src=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5thumbnails9jpg width=142 height=106 layout=responsive amp-imga divp# joined in Regionsp p# Ad Clicksp pGoogle Alertsp pTwitter Mentionsp p# FansLikespdivdiv class=ts-pagebuttonPage 10button div class=ts-image a href=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5page10jpg target=_blank amp-img class=ts-thumb alt=Page 10: Facebook Presentation New Media Drivers License src=https:reader040vdocumentsusreader040viewer202203270055d56f81bb61ebd91f8b468ahtml5thumbnails10jpg width=142 height=106 layout=responsive amp-imga divpTimeline and Budget$1500000p pSEO and Viral MarketingGlobalp pPromotions Campaignp pRe-design of Mobile App and Advertisingp pon websitep pCheck-in Feature and “Life Feed”p p1 – 3rd Quarter: 60%p p3rd Quarter: 20%p p4th Quarter: 20%pdiv