facebook pages for business
Post on 12-May-2015
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Facebook Pages for Business Basics
Harsh, Pragmatic Learning
Facebook Community
Members (in million)
India Rest of World
56, 5%
899, 95%
No of users – India #3 after US and Brazil
Penetration of Population – 4.83% Penetration of Online Population – 70%
Average user is connected to 80 pages, groups and events
The total no of FB users in India grew by more than 10 million in last 6 months 65% of companies use Facebook as part of their marketing strategy Brands are acquiring fans at a rate of 9% per month 1 in 4 of all page views on the Internet are on a Facebook page
Why Facebook Pages?
Outreach
Online Presence
Viral
Sticky
Risk of Unofficial Pages
Customer Reach
Instant Feedback
Brand Loyalty
Increased Engagement
Revenue
Cost Cutting
Not Expensive
Fast Customer Support
Recruitment Tool
Sales
Competitive Advantage
Promotional Events
Integration with E-Commerce
Introduction to Facebook Page
2
1
1. About? 2. Call To Action
1. Thumbnail 2. Connection – Brand Image 3. Distinct Image
1. Notifications Analyze the latest activities on your page
Engagement 2. Messages Opportunity to connect with
the followers – under utilized
3. New Fans Engage with them
4. Insights Most Effective Tool
User insights Interaction insights
Monthly Fan Size Growth
Growing Organically 10%-13% growth
Spikes in Fan Growth? Reason for Spikes?
Posts around topics that are engaging
Posts around topics that are not
Average no of Likes or Comments - Engagement Measure Most engaging Discussions?
Unusual Spikes/Drops in this number? Attrition Rate?
Immediate Decision in Content Strategy
Demographics
Target Segment?
Gender, Age and Location?
• Number of retained fans
• Page views – Unique page views
• Daily Active Users Metric Page Views
• Tags – Strong Referral System
• Target – Increase no of mentions by fans Mentions
• New Facebook Metric
• Percentage of traffic on individual tabs
• Useful/Useless Tabs? – Prioritize Tab Views
• Where the traffic comes from?
• Target the sites those are bringing most traffic
Referrals
1. Friends who like the page
2. Mentions
3. Personalized Ads for Visitors
4. Highlighting Content
Other Suggestions
• Subscribe to our Newsletter at www.pragmaticlearning.in
• Follow our LinkedIn Company Page at http://www.linkedin.com/company/pragmatic-learning
• If on Twitter, follow us on @pragmaticlearn
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