facebook page post tips
Post on 02-Nov-2014
1.072 Views
Preview:
DESCRIPTION
TRANSCRIPT
Purpose
Creating compelling Page posts 10 tips for creative success
Engaging content reinforces principles of why and what people share?
Align with brand purpose?
Consistent and unique brand voice that creates an emotional connection?
Earn the permission to be ever-present in a consumer’s life, like a friend
Ensure brand relevance
Source: Facebook study looking at the relationship between post topicality and engagement rates, May 2012; Facebook study looking at the relationship between Nielsen Brand Effect results and creative ratings, May 2012
Stories related to the brand are more
engaging than stories about
specific products or unrelated topics
1
Tone drives ad recall
Tone: How well does the tone of this ad fit with the brand’s personality?
Source: Facebook study based on average engagement results, February 2012, Facebook study looking at the relationship between Nielsen Brand Effect results and creative ratings, May 2012
Photos & videos generate
between 100-180% more
engagement
Focal point drives ad recall
Use rich, focused images and video 2
Focal point: Does the ad image have an obvious focal point?
Source: Facebook study looking at the relationship between Nielsen Brand Effect results and creative ratings, May 2012
Reward drives purchase intent
Offer a return on attention 3
Focal point: Does this ad reward you for reading it? Did you smile, learn interesting information, or have a positive feeling?
Brand link drives ad recall
Source: Facebook study looking at the relationship between Nielsen Brand Effect results and creative ratings, May 2012
Highlight the product 4
Brand link: How easy was it to identify who the advertiser is?
Source: Facebook study based on poll results to the question: Have you bought or used this product in the last week for 78 fan pages, December 2011
Fans are 2x more valuable than non-fans
Make it about your fans 5
Posts between 100-250
characters get 60% more likes,
comments and shares
Source: Facebook study based on average engagement results, February 2012
Keep text short and sweet 6
Source: Facebook study based on average engagement results, February 2012
After 3-4 days your campaigns
become stale
Post regularly and at the optimal time 7
Solicit a lightweight response 8
Source: Facebook study based on average engagement results, February 2012
The most engaging posts feature a call
to action
Fill in the blank posts generate
90% more engagement
1. To make my life easier Tips / tricks, advice, discover something new
2. To build relationships Reward fans (exclusive access, fan-only promotions, spotlight), entertain fans
3. To help others Ask for feedback, enable/encourage fans to help each other and their friends
4. To craft our identity Enable me to express who I am
Post content people want to share 9
Be responsive 10
Best practices for creating compelling Page posts
1: Ensure brand relevance
5: Make it about your fans
2: Use rich images and videos
4: Highlight the product
3: Offer a return on attention
6: Keep text short and sweet
10: Be responsive
7: Post regularly, at the right time
9: Post things people want to share
8: Solicit a lightweight response
top related