facebook open graph: living in a personalized and social web world

Facebook Open GraphLiving in a Personalized and Social Web World

John Maver & Jaime Tedford

Speaker Bios

Jamie Tedford is Founder and CEO of Brand Networks, a leading Social Solutions company. Our clients include Starbucks, Warner Brothers, PUMA and Monster.com to name a few. We’re proud to have been recently named a “Preferred Developer Consultant” by Facebook. Prior to Brand Networks, Jamie was the SVP Media Innovation at Arnold Worldwide. He is also a founding Board Member of the Word of Mouth Marketing Association (WOMMA). Jamie is a frequent contributor to Marketing Daily, and his commentary on Social Media, Word of Mouth Marketing, and Advertising has been featured in the New York Times, on CNN and ABC News.

John Maver is Principal and Co-Founder of Thought Labs, which helps companies get connected to their customers using social media. John has worked with small businesses and Fortune 100 companies to find the right strategies, implementations and success metrics for their brands. He has been involved with the Facebook, Bebo and MySpace platforms from the time they were released and created an application for Facebook that is currently ranked in the top 100 (out of over 500,000 applications). John also co-authored the book, “Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform.” Prior to specializing in social media, John spent ten years leading software-development teams and building award-winning software-debugging products.

Jaime Tedford

John Maver

500 Million Users = 3rd Largest Country

The old social graph contained relationshipsbetween people(and some groups and brands)

is a member of

Local Pizza Co

Larry

is friends with

is a Fan of

People Who Love Cheese

The Open Graph shows relationshipsbetween objects

is a member of

Local Pizza Co

Larry

is sister to

loves to eat

People Who Love Cheese

uses

likes to watch

Anything can now be part of the graph

Your companyYour brandYour productYour contentYour ideaYour service

Like Button

The Social Plugins Just like Connect, but lighter

Activity Feed

Recommendations

Login with Faces

Comments

FacePile Live Stream

Like Box

Like Button

Activity Feed and Recommendations

Like Box

Login with Faces

Facepile

Comments

Live Stream

Instant Personalization

Stake your claim on “the Graph!”

The Open Graph is the new Gold Rush!

Pandora- Stakes-Out Music

Kayak- Stakes-Out Travel

Levi’s- Stakes-Out Jeans

So if we’re in the new Gold Rush…

what’s the Gold (or Goal)?

Gold Dust- Earned Social Media

·     Each Like, Share, Recommend has a potential 135X multiplier

Golden Nuggets- Enhanced Search Results

·    If Facebook Search is going to rival Google, start your FSO

The Mother Load is in “the Stream!”   

• Likes = Opt-In to News Feed

Stake Your Claim! Happy Prospecting

Privacy

Questions?