facebook marketing strategies 2014
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Facebook Marketing Strategy 2014
David Gasswww.eBizWeekend.com
www.DavidGass.com
• Going to Share with You– Overall Strategy for Marketing on Facebook– How to Build and Audience– Types of Postings on Facebook– When and How to Post– How to Increase Engagement– How to Increase Sales
Understanding Why Social Media• # 1 Daily activity among Americans (Social
media), more time spent then email or google• 93% of marketers use social media to promote
their businesses according to Fast Company Magazine
• To Work you need: (START)– #1 Create a Game Plan – #2 Stick to It (Consistency Over Time)– #3 Treat Facebook Different then Other Social Media– #4 Measure Your Results– #5 Adjust
We Know we have to be on Social Media to advertise our businesses – now what?
How do we schedule the time and how much time is it going to take?
Can I just outsource everything to someone else?
Overall StrategyFive C’s of Building Profitable Online Presence with Social Media • Connect (Follow, Like, +1)• Conversation (Leave Comments)• Credibility (Add Value)• CRM (Build Your Funnel)• Close (Promote Your Offering)
– Drive People to Join Your List / Like Your Page– Easier then driving to a sales page
Two Types of Posting on FB
Traditional Posts • Others Content 80%– What to Post– Time to Post– Frequency of Posts
• Your Posts 20%– To Your Content– Page Needs Lead
Capture
• Paid Post or Ad– Offer / Funnel– Landing Page– Lead Capture / CRM– Follow Up– Remarketing on FB
CRMEmail List
Website/Blog FB Posts
FB Page Likes
Google Keywords in your Niche
Find Authorities and Follow
Communicate on FB with all in their COI
Create Your Own Content Blog/Video
Share Your and Others Content
Add FB Posts Daily – Be Consistent
Boost Posts to Landing Pages
Market to Leads from
Landing Pages
Market to Clients
TARGET SUSPECTSYOUR WEBSITE LANDING PAGE WITH CLEAR CALL TO ACTION 10%-20% of
FACEBOOK POSTS
Facebook Ads
CTA Depends on the Traffic Source and Targeting of AdsCTA for Posts = Email Capture
80%-90% of FACEBOOK
POSTSSends to Other Influencer’s
Images/Videos/Blogs
TARGET CLIENTSYOUR WEBSITE LANDING PAGE WITH CLEAR CALL TO ACTION
TARGET SUBSCRIBERSYOUR WEBSITE LANDING PAGE WITH CLEAR CALL TO ACTION
Connect
Communicate
Credibility
CRM
Close
Connect• Find authorities in your niche to follow and others who are
active in conversations and engage with them.• Use tools such as:
– Spreadsheet Email to Social Lookup– Go to >>>davidgass.com/facebook2014/
Communicate• Build Relationships Don’t Just Follow
– Quality of Your Life is Measured by The Quality of Your Relationships– If the Relationships Work the Details Don’t Tend to Get in the Way, If
the Relationship Doesn’t Work, the Details Don’t Matter» Doug Carter – DougCarter.com
Credibility• Content Creation• Write Your Own / Record Your Own• Do Reviews, Do Strategies, Just Do….• Engaging Content – Use Post Planner Tool
CRM• Build Your Email List• Autoresponder vs. CRM (Infusionsoft/Ontraport)
CLOSE• The Offer• Sales Copy• Headlines• Images• Videos• Follow Up Emails
How Much TIME FOR THE STRATEGY• Amount of Time Commitment
– 4-5 Hours per Week
• Develop a Schedule for Overall Strategy– Reach Out and Connect Time (30 Minutes a Week)– Conversation with Other Posts (1 Hour per Week)– Add Valuable Content (2 Hours per Week)– Add Promotions and Offering (1 hour per Week)– Sales Strategy (Should be what you’re doing already)
» Building CRM/Landing Pages/Follow up Emails » Time for this should be significant and works with more then
social media
Posting Strategy• How Often to Post on Facebook (2 Strategies)
– Three Post Strategy» Text Only Status Update» Image or Video Share» URL Link Share
– Three Times a Day Strategy» Morning (Text Only Status Update, Image/video Share and Link
Share) Posts to your stuff» Afternoon (Text/Image/video/Link) – To other people’s stuff» Evening (Text/Image/video/Link) – Combination of yours and
others
– NOTE: Look at your competition to see what their successes are (look at engagement, not just posting frequency and times)
Reason for Posting on Facebook
• Keep Top of Mind• Build a Relationship• Learn About Your Prospects• Learn About Your Clients• Build Up Your Authority• Share Your Products/Services• Provide Discounts/Coupons• Share Knowledge from Industry Insiders/Blogs
USE GRAPHICS TO…
• Offer Promo Codes for Holiday Sales• Share this and Unlock Special Bonus• Show Off Product Features & Benefits• Give Free Gift with Purchase• Countdown to a deadline• Limited Time Offer
How to Increase Engagement
• Tell Fans What You Want Them to Do• Include branding(link back to target page)• Give a reason to click through – solve a pain
point and provide next step• Create a Cohesive Message from the post to
the landing Page
Two Types of Posting on FB
Traditional Posts • Others Content 80%– What to Post– Time to Post– Frequency of Posts
• Your Posts 20%– To Your Content– Page Needs Lead
Capture
• Paid Post or Ad– Offer / Funnel– Landing Page– Lead Capture / CRM– Follow Up– Remarketing on FB
Paid Facebook Marketing - How?
• Find New Prospects– Run ads to new markets
• Remarket to Prospects– Upload your email list to Facebook
• Run an ad for your new blog post or upcoming event
• Remarket to Clients– Upload email list of clients to Facebook
• Provide a gift to your clients• Upsell to clients
• Retarget Website Visitors– Run ad based on the page they visited
How to Write Posts
• Test Article vs Product Download– 22 Ways to Drive Sales on Facebook vs.– Download our free ebook on Facebook Strategy
Premium Ads
• Mobile News Feed• Desktop News Feed• Right Column
Types of Facebook Ads
Page Post Text Ad
• Text: 90 Characters
Text Ads
Text Ads
Page Post Photo Ad• Text: 90 Characters• Image Ratio 1:1• Image Size: 1200x1200 px
Photo Ads
Photo Ads
Photo Ads
Page Post Video Ad
• Text: 90 Characters• Image Ratio 16:9• Image Size: 1200x675 px• Recommended Video Specs:– 16:9 aspect ratio– 1080 resolution– .mov file– Full size less than 1GB
Video Ads
Video Ads
Video Ads
Page Like Ad
• Text: 90 Characters• Image Ratio 2.7:1• Image Size: 1200x444 px
Page Like Ads
Page Like Ads
Page Like Ads
Offer Ad
• Text: 90 Characters• Image Ratio 1.91:1• Image Size: 1200x627 px
Offer Ad
Offer Ad
Offer Ad
Page Post Link Ad
• Text: 90 Characters• Link Title: 25 Characters• Image Ratio 1.9:1• Image Size: 1200x627 px
Page Post Link Ad
Page Post Link Ad
Page Post Link Ad
Mobile App Ad
• Text: 90 Characters• Image Ratio 1.9:1• Image Size: 1200x627 px
Mobile App Ad
App Installs or App Engagement are the best advertising objectives to drive people to your mobile app for installs or re-engagement.
Mobile App Ad
App Installs or App Engagement are the best advertising objectives to drive people to your mobile app for installs or re-engagement.
Mobile App Ad
App Installs or App Engagement are the best advertising objectives to drive people to your mobile app for installs or re-engagement.
Desktop App Ad
App Installs or App Engagement are the best advertising objectives to drive people to your mobile app for installs or re-engagement.
Desktop App Ad
App Installs or App Engagement are the best advertising objectives to drive people to your mobile app for installs or re-engagement.
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