facebook marketing rob brown - navitas
Post on 06-May-2015
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Promoting Your
Agency on Facebook
Rob Brown,Head of Digital Marketing, Navitas@robbrowntweetsFacebook.com/robEmarketing
1. Why Facebook in Vietnam?
2. Your Agency’s Facebook Page
3. Fans & Engagement
4. Content: What? Why? When?
5. Advertising
6. Analytics & Reporting
Facebook Marketing
1. Why Facebook in Vietnam?
2. Your Agency’s Facebook Page
3. Fans & Engagement
4. Content: What? Why? When?
5. Advertising
6. Analytics & Reporting
Facebook Marketing
WHY FB VIETNAM?
POWERFUL TARGETING
• 17-22 Years Old
• Female
• Living in HCMC
• Friends with People who like
Saigon Tourist
POWERFUL TARGETING
ALL HAVE ONE
WHAT ARE THEY DOING?
SOCIAL MEDIA
1. Why Facebook in Vietnam?
2. Your Agency’s Facebook Page
3. Fans & Engagement
4. Content: What? Why? When?
5. Advertising
6. Analytics & Reporting
Facebook Marketing
YOUR AGENCY’S FB PAGE
1. Why Facebook in Vietnam?
2. Your Agency’s Facebook Page
3. Fans & Engagement
4. Content: What? Why? When?
5. Advertising
6. Analytics & Reporting
Facebook Marketing
FANS & ENGAGEMENT
FANS & ENGAGEMENT
WHY FANS?
ENGAGEMENT?
ENGAGEMENT?
1. Why Facebook in Vietnam?
2. Your Agency’s Facebook Page
3. Fans & Engagement
4. Content: What? Why? When?
5. Advertising
6. Analytics & Reporting
Facebook Marketing
CONTENT MOMENTS
CONTENT MOMENTS
CONTENT WHAT?
CONTENT WHAT?
CONTENT ‘MOMENTS’
CONTENT ‘MOMENTS’
CONTENT WHAT?
CONTENT WHAT?
CONTENT WHEN?
CONTENT WHEN?
1. Why Facebook in Vietnam?
2. Your Agency’s Facebook Page
3. Fans & Engagement
4. Content: What? Why? When?
5. Advertising
6. Analytics & Reporting
Facebook Marketing
FACEBOOK ADS
FACEBOOK ADS
FACEBOOK ADS
FB MICRO-TARGETING
FB MICRO-TARGETING
FB $5 CAMPAIGNS
• People who live in Ho Chi Minh City
• Age 17-22
• Who ‘like’ British Council HCMC Exhibition Page
CUSTOM AUDIENCES
CUSTOM AUDIENCES
LOOKALIKE AUDIENCES
‘FRIEND-OF-FANS’ ADS
FACEBOOK EXCHANGE
FACEBOOK ‘OFFLINE’
1. Why Facebook in Vietnam?
2. Your Agency’s Facebook Page
3. Fans & Engagement
4. Content: What? Why? When?
5. Advertising
6. Analytics & Reporting
7. Case Studies
Facebook Marketing
FB REPORTING
FB REPORTING
FB REPORTING
FB REPORTING
Thank you
@robbrowntweetsFacebook.com/robEmarketing
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