facebook marketing 2014

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Agenda

3 Keys to Social Media Marketing

Social Media Model

Your Facebook Account

Your Facebook Page

Fans, Following, Community

Promotion of Products & Services

The role of Video in Facebook

The daily conversation

Resources

How does Facebook Work?

3 Keys to Social Media Success

1. Be Interesting

2. Content is King

3. Give to Get

A Social Media Model

Web Site

Blog

LinkedIn Facebook

Twitter

You Tube

G+

Your Facebook Account

Your Facebook Biz Page

Building a Community

Start with what you have

The 3 Keys to Social Media Success

Cross Market with other media

Offer People to “Join the Conversation” by

liking your page

One Relationship at a time

Promoting Products & Services

Promote a Page

Promote A Story

Events

Advertising

Promotions

Contests

Games

Surveys

Recognition

Promote Page or Boost Page

Advertising on FaceBookhttp://www.facebook.com/advertising/

The role of Video in Facebook

It’s the next best thing to being there!

Upload

YouTube

Casual

Professional

The daily conversation

Think of it as email, but others can & will

see it and they can join the conversation

Similar to Blogging

Conversational, not selling

Building Relationships

Is your Service Department Ready?

Make time to communicate

Resources Groundswell by Charlene Li & Josh Bernoff

Content Rules by C.C. Chapman

Facebook Marketing by Steve Holzner

The Thank You Economy by Gary Vanderchuck

Social Media 2.0 by J.R. Atkins

Mashable.com (blog and Facebook updates)

Download this presentation at:

www.linkedin.com/in/jratkins85

www.facebook.com/jratkins85

What do I do?

1. Conference Presentations

2. Executive Briefings & Workshops

3. Consulting Projects: Social Media,

Mobile Apps, Sales & Marketing