facebook: increase retention by improving your daily bonus

Increase retention by improving your daily bonus

Increase retention by improving your daily bonus Little changes in your daily bonus can have a big impact:

OMG! Fortune saw an 11% increase in players logging in to their game 5 days in a row by switching from “More Spins” to “Higher multiplier” (See Slide 3 for more details)

Some additional unique and effective examples:

•  Variable multiplier: offer a higher multiplier every day or make the multiplier depended on amount of friends that are also playing the game

•  Adding a Mini-Game which will award extra coins/in-game items, for example a wheel of fortune

•  Premium items only after logging in e.g. 5 days in a row

•  Water/Energy/Hint/Extra moves to prolong the session

•  Experience Points that will increase the player’s status

•  5 to 30 days program with bigger prizes depending on number of consecutive days the player has logged in to the game

Please find more specific examples including screenshots in the following slides.

Developer Showcase: OMG! Fortune by LuckyFish

Description of the Higher Multiplier test:

•  Bigger bonus every day instead of small wins every day

•  Same amount of spins available every day

•  15 days long instead of 5

11% increase in players logging in to their game 5 days in a row by switching from “More Spins” to “Higher multiplier”

Results:

VS

More spins every day Higher multiplier every day

Interesting examples caught on Facebook

Tribez and Castlez: Collect a piece of a valuable item over 5 days

Heart of Vegas: day + friends multipliers

Diamond Digger: 23 day bonus map with free moves, game boosters, etc.

Stormfall: Age of War: 90 day program with small reward scattered and big rewards issued at day 30, 60 and 90

Game of Thrones: 7 days with the rarest class of reward aimed at

Days 6 and 7

Criminal Case: energy offered from the 3rd day onward with

biggest ones from Day 5

Does your app have original features? Do you have any feedback?

Email Estelle Fumé at estelle@fb.com

Would you like to showcase your app?