facebook fundraising

Laura Allahiari, Mark Priebe, Brittney Frankel

uses web-based technologies to turn communication into interactive dialogues

http://www.youtube.com/watch?v=QLd9q88ohUs

Connect with people passionate about their cause

Helps spread the word, volunteer, and donate

Facebook Cause for Haiti earthquake relief

Reaches over 400 million active users

There are at least 10 apps for fundraising◦The top 4 Apps are called:

Causes Change.org ChipIn Fundraising (FirstGiving)

Both allow you to:◦Create a campaign◦Feature related articles and videos◦ Invite friends◦Hold discussion boards◦Accept donations◦Feature campaign on Facebook.◦Create long term relationships with engaged

supporters

Raises money for a single organization or Politician

An application that is created for free directly through Facebook

Anyone who is a member of Facebook can become a ‘fan’ of a cause, invite their friends to support the cause, and donate to the cause

Politicians and organizations can be geared toward any issue in general

Change.org is its own website that is associated with Facebook.

The worlds fastest growing social action platform

Web-based service that’s quick, easy, and secure

Effective for Kids of Honor for Payment through Paypal

ChipIn Widget

Simply ask the four simple questions!

Claim to have over 2 million users who have helped raise $103,506,287

BUT not all the money goes to the charities

7.5% charge for commission and processing fee

Two different accounts: Free Basic Account and Premium Account that costs $300 yr

Is it worth it? Is the name of the company falsely advertising?

creates a positive environment for anyone to share information or support something they feel passionate about

welcoming any cause and focusing on an “equal opportunity activism” approach

Post a cause you deem important, regardless of budget or size

Connect and login through an existing FB account Learn about causes you may have not been aware

of Ask for donations to a cause instead of gifts on your

birthday

Step One◦Cause Name◦Mission◦ Positions

Core beliefs, key facts/statistics, or major goals◦ Picture◦Category◦Geography◦Brief Description

Step Two: Select a Beneficiary

Post Bulletins◦ Update◦ Invite◦ Donate◦ Petition◦ Add

Video Photos Links

Transfers you away from FB to a secure site donations managed by Network for Good, a

nonprofit donor-advised fund

a nonprofit must be a 501©3 also registered with GuideStar Online donations must also be enabled in

your profile with GuideStar payment for donations made to your

nonprofit are sent on the 15th of each month to the address listed in GuideStar

if your organization does not meet these requirements…◦ include a link to its website in the description of

your cause so that people can donate directly

Free to join Causes and create a Cause How do I determine the amount of the Tip that goes

to Causes?◦ When you add a tip to your Causes donation, more

than 90% of the tip amount goes to Causes. Does it cost the charities anything to receive

donations through GuideStar and Network for Good?◦ No. The charities pay nothing to be listed and there is

no charge to them for receiving contributions made through the Network for Good Giving System. Network for Good does deduct a 4.75% processing fee for

each credit card or PayPal® donation