facebook for savvy jewish educators

Social Media Series

For Jewish EducatorsIn conjunction with NATE and JEA

Presented by Lisa Colton,

Founder & President Darim Online

Lisa@darimonline.org

434.977.1170

http://slidesha.re/natejea2

FACEBOOK GOALS

• Fill your toolbox with key functionality: Profiles, Pages, Groups, Events, Places and Questions.

• Explore uses for marketing, communications, community building, meaning making, information and curriculum.

• Reflect on your role as a Jewish Educator in using Facebook with families & students.

• Understand what makes FB tick so well.• Walk away with new ideas to try.

FACEBOOK GOALS

How does this make you question assumptions about your role?

Where does Facebook fit into this strategy?

P

O

S

T

Hub and Spokes Networked

FACEBOOK GOALS

How does this make you question assumptions about your role?

Where does Facebook fit into this strategy?

Networked

• Share information

• Build trust, authenticity

• Add enthusiasm

• Connect people to one another

• Be a platform for Jewish learning &

engagement

• Facilitate

coaching/guidance/therapy!

• What else?

In the chat, please share:

What do you want to get

out of using Facebook?

Engagement with

families, with students,

professional learning?

Facebook Profile

• 1:1 personal

relationship

• Ability to listen as well

as talk

• Familiarity breeds

trust and authenticity

• May or may not

connect your families

to one another

• Reciprocal

Friends: Separate Profile

Friends: Create Lists

Facebook Page

Your goals &

objectives

Their goals &

objectivesThis is where you gain mission centric attention

in an attention economy

P

O

S

T

Added Value Content

Added Value Content

Content Streams

Facebook Page: Insights

Insights tell you who is looking

at your content, what they are

interacting with, and where

they are coming from

Facebook Groups

Members

viewable

to all

Create and

post docs

for archive

Everyone,

including

admins,

post as self

No insights,

but you can

message all

FacebookPages vs Groups

Appears in news feed from whomever posts

No insights and stats

Can message everyone in the group

Can’t get customized username

Flatter, more communal

Promotes individuals befriending each other

No applications, customizations

Profile for a business

Appears in news feed with emphasis

on the brand

Insights and stats

Can use FBML

More likely for Google results

Can get customized username

Applications & customizations

Can use Facebook as the Page

The Filter Bubble:Facebook (& Google & others) show you what you want to know

News feed shows things liked, that you commented on, etc.Craft your content for the Facebook algorithm!

Facebook Media

Use Photos and Video!

Facebook Media

Get People Commenting!

Tagging

Facebook Questions

Facebook Places

• Understand location based

services

• Connect Page and Place

• Program around check-ins

• Notice & honor them!

Searchability: Name & Engagement

Searched for

“Beth El

Religious School”

Are you on the list?Easily

found?Acronyms? Logo?

Findability: Username

https://www.facebook.com/pages/

Temple-de-Hirsch-Sinai/268127626510

http://www.facebook.com/tdhs

Hard to read, hard to

remember, hard to

market, hard to email!

Intuitive, easy to

remember, say, write,

market!

http://www.facebook.com/username

Can do for profiles & pages only.

NEXT SESSION

Twitter Strategies for Parent

Communication

& Professional Learning

July 19, 2011

1-2pm eastern / 10-11am pacific

Homework:

If you don’t have a Twitter account, start one – just

personal use for now.

If you are on Twitter, think about the balance of

bullhorn, listening, adding value and conversation

that you do. Try some new things.

Need an intro tutorial?Just email us at

learningnetwork@darimonline.org