facebook for retailers (varier, webinar #1) - 17.11.2016

Retailer Marketing AcademyFacebook for retailers (Webinar #1) starts 1:00 P.M

Agenda for this webinar• Introduction – who am I and why am I speaking• About the webinars• Disclaimer• Digital overview in the customer journey• Social media overview• Facebook – Deep dive in numbers• Facebook – For retailers, what to do • Sum up and questions

Why me / us?• Founder/Senior Digital

Marketing Specialist at Compell• Experience from before Google

(First PC 1996, First website 2000)

• Google Premier Partner• Facebook Managed Agency• Extremely specialized team

working from Denmark

Strategy, business & numbers

Digital natives

Creative mindsets (Ninjas)

The Magic Happens

Why this webinar?• Varier wants to grow their business• Varier wants YOU to grow – both in Varier sales and other

products!• Digital revolution – problems and opportunities – lets face it

together• Produced in collaboration with Frode Karlsen, Linda Ødegaard,

Kasper Eriksen and the rest of the marketing department.

Disclaimers,yes we have to!

• English, I´ll do my best• Global trends, might

differ from your country• We want to inspire you

to do it yourself!• Feedback is very much

appreciated

• Webinar will be recorded and distributed afterwards.

• Please ask questions, write them and I´ll catch up on the fly – both technical or my language!

• Sum up and more questions in the end.

• Time is around ~45 minutes depending on my speed and your questions

Practical stuff

Marketing trends/insights – To you from us!

Relevance and content is king!

Micro Marketing – everyone can fight

aligned

Global platforms and media

Physical and online work together (Amazon e.g)

Everything is beta – join the party!

Self service will get you far!

Digital customer journey 2016ZMOTROPO

ZMOTProduct research

Store research

Recommendations etc.

ROPO/PORO1) Research online Purchase offline2) Research offline Purchase online

Understand your strenghts and how you can get a competive advantage!

Social media overview and overloadFacebookGoogle PlusTwitterMySpace….and many many more

What is a good network for us?There needs to be users!

Users must be ready to get attacked by business

The media must embrace us as a business

Why focus on FacebookThe biggest (users and reach)The best

- Advertising platform- Business tools- Results for all types of clients- Users are ready for commercials

Where do we use FB?Waking upGoing to sleepTransportationBored with what they´re doingSecond screen

Give the user something interesting and they are happy!

Relevance + Customers looking for something exciting = Perfect marketing

Facebook for a Varier RetailerCreate and optimize your page (its free )Communicate – page and chatAdvertising

Create/Claim your page15 minutes task If you don’t, someone else will

Yes – we have a page, what to do!Post updatesGet likesTalk to customersAdvertisings

Post updatesPretty simple…

But what should we talk about?What do your customers find interesting?

Discounts? New products

Inside information Inspiration

Post updatesNo bad posts!Try out and see reactions Get to know your fans!

Get likes• If you post likes will come • Advertise in your store (banners, talk about it)• Advertise on Facebook (later)

• Remember – relevance beats high numbers – don’t go on fiverr.com

Talk to customers

A new inbox

Two way communication

AdvertisingAccess to all users on Facebook

Budget from 1$ pr. day / Pay as you go / Self service

Potential reach is 100% of Facebook

Users love adverts

2 ways to get to the advertising portalBoost postAdverts manager / Power editor

Facebook ads in 4 steps

Choose audience

Choose what they

will see

See the results Optimize

Audience

Age/Gender Location

Interests Behavior

AdsImage Text

Video Etc?

Take-aways from today!1. Embrace digital – it will help you!2. Facebook is plug and play – try it out – nothing to lose!3. Advertising – you need to try it!

Checklist4. Create a Facebook page and do 1-2 posts pr. week5. Try advertising out – just with a tiny budget.

Questions – thank you for your time / Slides will be sent