facebook engagement - simple steps to improve your page’s reach and engagement

Facebook Engagement

Simple Steps to Improve your Page’s Reach and Engagement

Social Media

• Is SOCIAL• … it’s not a to do list.• Leads?• ROI will come from engagement, reach and

relationship building.

What is Engagement?

• Likes• Comments• Shares

What did this CO$T?

Nothing.

Bad Content

Engaging Content

Engaging Content

(Are you seeing a theme?)

• People on Facebook like to look at pictures of other people.

Put a face to your brand!

Content Strategy

• Photos• Quotes• Videos• Questions• Resources• Current events• Community events

• Engage your fans• Entertain your fans• GIVE them something

of value.

Engaging Content

Engaging Content

Posting Strategy

Content + Posting

• Schedule your content ahead of time.

Content + Posting

• Use your activity log to review what you’ve planned.

Content + Posting

• @Mention other pages or use Hashtags.

Content + Posting

• Use your Insights to figure out what worked… (and what didn’t).

• Hint: Use more of what worked.

Know Your Audience

• Who are you talking to?

Know Your Audience

• What do they LIKE?

Know Your Audience

• Really, know your audience.

Interested in a custom strategy?

Imprezzio Marketing’s SocialMe! program offers a variety of programs for businesses interested in Facebook, LinkedIn, Twitter and Google+.

Our Facebook packages include a built in advertising spend to assist your exposure and growth.

Questions? Let me know! JennyG@ImprezzioMarketing.com